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David Lai

Executive Creative Director and Founder of Hello Design

David Lai is an accomplished Executive Creative Director currently at Instrument, a multidisciplinary creative company based in Los Angeles. He joined Instrument in January 2023, following the acquisition of his previous agency, Hello Design, where he served as CEO and Creative Director for 24 years. Under his leadership, Hello Design gained recognition for its innovative work with high-profile clients such as Nike, Meta, Netflix, and Google, among others.123

Lai holds a Bachelor of Arts from Cornell University and has also taught as an adjunct faculty member at the ArtCenter College of Design. His extensive career includes various roles in design and creative direction, and he has received numerous accolades, including a Cannes Cyber Lion and a Clio Award. Additionally, he has been involved in judging prestigious design competitions and has spoken at major conferences like SXSW.21

Beyond his professional achievements, Lai is known for his passion for creating memorable experiences and has collaborated with cultural institutions and non-profits, enhancing his influence in both the creative and educational sectors.2

Highlights

Why digital agency Instrument adds an L.A. office in merger with ... - The Business Journals
Why digital agency Instrument adds an L.A. office in merger with ... - The Business Journals
Nov 1 · PR Newswire
Stagwell's (STGW) Instrument joins forces with Hello Design, strengthening digital experience and content innovation capabilities - PR Newswire
Stagwell's (STGW) Instrument joins forces with Hello Design, strengthening digital experience and co
David Lai - CelebrityAccess
David Lai - CelebrityAccess
Aug 1 · adforum.com
David Lai | AdForum Talent: The creative industry network.

Related Questions

What are some of the most notable projects David Lai has worked on at Instrument?
How did David Lai transition from Hello Design to Instrument?
What awards has David Lai won for his work at Hello Design?
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David Lai
David Lai, photo 1
David Lai, photo 2
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Experience

Executive Creative Director at Instrument (January 2023 - May 2023)
CEO/Creative Director - Founder at Hello Design (January 1999 - January 2023), Adjunct Faculty at ArtCenter College of Design (January 1998 - December 2002), Lead Designer at cow. (June 1997 - December 1998)

Education

Bachelor of Arts - BA: The College of Arts & Sciences, Cornell University

Location

Culver City, California, United States