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David Lawrence

Former Sr. National Director of Urban Promotions at Epic Records/Sony Music

David Lawrence, a Board of Advisors Member at The Annie Agency, is a seasoned music executive and consultant based in New York City. He has extensive experience in the entertainment industry, particularly in building and promoting platinum-selling artists for major labels such as Sony Music, Columbia Records, and Epic Records. His expertise includes strategic relationship-building, social media marketing integration, and innovative promotional strategies that have driven significant revenue growth and chart success. He has received numerous accolades, including being named National Promotion Person of the Year by the S.I.N. Network in 2009 and multiple "Representative of the Year" awards during his tenure at Sony Music.1

At The Annie Agency, Lawrence has been mentoring the executive committee and introducing major client leads since January 2019. He is also the founder and president of DLA Media Consulting Group, where he leads a team of entertainment professionals to enhance market share for artists and labels through diverse strategies.1

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David Lawrence
David Lawrence, photo 1
David Lawrence, photo 2
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Location

Greater New York City Area