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David Lomeli

Chief Artistic Officer at The Santa Fe Opera

David Lomeli is an accomplished professional with a diverse background in the arts and management.

He holds a Master's degree in Marketing/Marketing Management from Universitat Politécnica de Catalunya and a Bachelor of Science in Computer Engineering from Tecnológico de Monterrey.

David currently serves as the Chief Artistic Officer at The Santa Fe Opera, bringing his expertise to the forefront of the organization.

His previous roles include Casting Consultant at Bayerische Staatsoper, ALAANA Steering Committee Member at OPERA America, and Director of Artistic Administration at The Dallas Opera.

David has also held positions as Casting & Hart Institute of Women Conductors Manager, Assistant Artistic Administrator & Special Projects, and Artistic Coordinator at The Dallas Opera, showcasing his comprehensive experience in the opera industry.

Prior to his administrative roles, David Lomeli had a successful career as a Tenor, performing at esteemed opera houses such as San Francisco Opera and Los Angeles Opera.

Highlights

Aug 16 · linkedin

Today's news about the closure of the Metropolitan Opera Guild and the iconic Opera News is a stark reminder of the challenges our industry faces. As a devoted member of this community, I'm incredibly saddened. In a time when opera needs to shine brightly and captivate new audiences, we've lost a pivotal platform for opera journalism in the US. The absence of Opera News is a loss of immense cultural significance. This situation underscores the urgent need for a paradigm shift in our approach. We must recognize that investing in marketing is not a luxury; it's a necessity. Reflecting on my recent post about marketing within our industry, I am heartened by the conversations it sparked with esteemed executive producers and content acquisition directors from Netflix, Max, and Paramount. Their interest highlights a recognition that opera's future demands fresh perspectives and innovation. However, it's concerning that despite the enthusiasm for content creation, the budgets allocated for marketing are far from adequate. I learn that most of the content that competes with our opera performances uses 50% of its total budget just for marketing. To truly transform opera's presence and accessibility, marketing must be at the forefront of our strategies. Look at the numbers – the average American spends a significant portion of their day on devices. Yet, our art form's digital presence is underwhelming. It's an imbalance that we must correct. The solution isn't necessarily doing more; it's doing smarter. Focusing on targeted, data-driven marketing strategies can yield remarkable results. Opera companies must adapt to evolving trends, tapping into the vast potential of social media, digital advertising, and creative content. Hyped and promoted. Digital products that bleed towards the live experience. Let's confront this challenge head-on. Let's commit to allocating the resources that marketing deserves. Let's make opera accessible, captivating, and relevant to diverse audiences. To the young audiences. Our beloved art form deserves better than to be a mere niche. Let's rise to the occasion and ensure its vibrant future. #OperaMatters #InvestInOpera #OperaInnovation #FutureOfOpera #OperaticExcellence #CulturalHeritage #ArtsCommunity #MarketingMatters #EmbraceChange #opera

David Lomeli
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Location

Dallas, Texas, United States