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David MacGregor

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David MacGregor is a Marketing and Advertising Specialist based in Auckland, New Zealand. He currently operates as a freelancer, leveraging his extensive experience in the marketing sector. His professional background includes significant roles such as Principal at Studio BrandStory and Head of Product Development at another organization, showcasing his diverse expertise in brand strategy and product marketing.12

MacGregor has been active in the marketing field for over two years in his current freelance position, where he focuses on delivering tailored marketing solutions to various clients.3 His work encompasses both traditional and digital marketing strategies, reflecting a comprehensive understanding of the evolving landscape of advertising.2

For more details about his professional journey and skills, you can view his LinkedIn profile under the username davidmacgregor.1

Highlights

Dec 7 · linkedin

A colleague in Hong Kong has been working on a project to help marketers make sense of their data. Steve's background includes senior global leadership roles with Neilsen and Synovate. I'm impressed with the project. Take a look. Let me know what you think.

Oct 7 · linkedin

I've long had an issue with programmatic advertising. Watching media buyers spend client budgets without actually knowing where the money is spent (and frankly not caring, as long as the commission is paid quickly) is a harsh inversion of the talents of expert planners and buyers I used to work with.

This article in Wired is a must read for anyone in marketing or who promotes their own business. It is a scandal. If it doesn't shock you I will be shocked.

Related Questions

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David MacGregor
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David MacGregor, photo 2
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Location

Auckland, Auckland, New Zealand