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David Mason
Communications for the Green Economy
David Mason is a seasoned communications professional with over 30 years of experience in various senior roles with a global scope.
He is dedicated to driving positive social and environmental change, particularly focusing on organizations working towards a net zero economy.
David has a rich background that includes being named Communications Agency of the Year in 2023 while working as a consultant at Greenhouse Communications and leading communications efforts at sustainability-focused organizations like Forum for the Future.
His expertise spans from digital strategy for major media platforms to reporting for renowned news agencies like Reuters and The Express, showcasing a diverse skill set in the communications field.
With a strong educational foundation from the University of Cambridge and City, University of London, David excels in communications strategy, media relations, narrative development, project management, and service launches.
He has successfully managed numerous high-impact communication projects for diverse clients, touching on critical sustainability topics such as climate change, finance, energy, nature, food, and urban development.
Highlights
This weekend I reached Vienna, the halfway point on my ride to Istanbul. After 19 days of cycling I’ve covered nearly 1,800km and raised more than £2,400 for the Alzheimer’s Society
Some years ago I decided that when I turned 60 I’d take a sabbatical and ride to the far end of Europe. I want to prove to myself that I can do this, and inspire people of a similar age to take on big challenges. I’m also raising money for the Alzheimer’s Society because I know that soon, one way or another, all of us will encounter dementia, if not as sufferers then as carers or friends to sufferers. I’ve seen how my own parents coped with cognitive impairment and this ride is partly in their memory.
I fell in love with multi-day cycling six years ago when I did the Ride Across Britain, a fully supported ride from Land’s End, Britain’s southernmost point, to John O’Groats, the most northerly point of the mainland. I loved travelling slowly across my country, experiencing it in a way you never can in a car, feeling the hills and descents, the wind, the sun and the rain, watching the landscape change, coming across unexpected moments of beauty, like Sunday clouds hanging in a Devon valley as the church bells ring.
Now I’m riding unsupported and I’ll be on my own for four of the six weeks. I’m revisiting many places that I discovered in my twenties, but this time I’m not hitchhiking and I can afford to stay in better hotels and eat in better restaurants. From Calais I’ve travelled through the great medieval cloth towns of Belgium, marvelled at Charlemagne’s chapel in Aachen, followed the Rhine past ruined castles, explored lovely medieval towns and villages along Germany’s “Romantic Road”, and I’ve just finished a week riding along the Danube with my daughter from Passau to Vienna. My route takes me on through Bratislava, Budapest, Timisoara and Sofia to Istanbul.
If you’d like to know more my fundraising page is updated daily with my route and pictures. Any support you can give will be greatly appreciated and will help me keep turning the pedals.
