Sign In

David Raab

Founder at CDP Institute

David Raab is the Founder and CEO of the Customer Data Platform Institute, a renowned expert in marketing technology and analytics. He established the CDP category in 2013 and is highly respected in the industry. With specialties in customer data management, marketing measurement and analytics, and marketing technology evaluation and selection, David's insights are invaluable. He has a strong educational background, holding an MBA from Harvard Business School and a Bachelor of the Arts in Political Science from Columbia University.

Highlights

Sep 3 · linkedin

A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive | Customer Data Platform helped them cut costs with personalized customer journey orchestration. https://lnkd.in/e-58VTBB From the CDP Institute Library.

Aug 15 · linkedin

The trick to guest satisfaction is going beyond personalized messaging and delivering an elevated experience. The CDPI and Ascent360 detail how a #CDP adds value at every step of the customer journey. https://lnkd.in/eQQ5EvBi From the CDP Institute Library.

David Raab
Add to my network

Location

Milford, Connecticut, United States