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David Robustelli

Creative Director / Founder Beyond.Studio - Reshaping the future of digital experiences for Fashion & Luxury working with Immersive Technologies and Spatial Computing.

David Robustelli is the founder and creative director of Beyond.Studio, an Amsterdam-based tech studio specializing in creating innovative digital experiences for fashion and luxury brands.12

Professional Background

Robustelli's expertise lies in developing immersive technologies and spatial computing solutions for the fashion industry.2 Beyond.Studio, under his leadership, focuses on creating AR (Augmented Reality), 3D, and Web3 solutions for fashion brands.1 The company works with high-profile clients such as Burberry, Tommy Jeans, Valentino, Vogue, Adidas, Louis Vuitton, and Dior.1

Notable Projects

Phygital Fashion:: Recently, Robustelli led Beyond.Studio in launching a capsule collection of "phygital" hoodies, which combine physical and digital elements. These hoodies feature NFC chips and QR codes that unlock virtual experiences through Snapchat Lens.1

Asos Collaboration:: Beyond.Studio collaborated with Asos on a pop-up shop in London, where customers could try on and purchase both physical and digital clothes. The project included a virtual catwalk accessible via mobile phones.1

Vision and Approach

Robustelli is passionate about reshaping the future of digital experiences in the fashion and luxury sectors.2 He emphasizes the use of digital design, augmented reality, and immersive technologies to create innovative fashion solutions.1 His approach includes:

  1. Utilizing fashion design software and 3D avatars to optimize designs without physical waste.1
  2. Incorporating AR and virtual try-on (VTO) technologies into fashion products.1
  3. Creating immersive marketing materials using 3D motion tracking.1

David Robustelli is recognized as a thought leader in the intersection of technology and fashion, often speaking at industry events and sharing insights on digital fashion trends.3

Highlights

Aug 27 · linkedin

Meta just announced their Spark platform of third party tools and content will no longer be available effective January 14, 2025.

In a nutshell, all AR effects created by 3rd parties from both individuals as brands will be removed from Instagram by January 14, 2025.

Does this come as a surprise? Yes and no.

Yes, Spark AR has been an important tool for creating engaging AR experiences, elevating the way people interact with each other and express them selves through the camera. The feature drives users to the platform and increases playtime. Brands were able to connect with their audiences on a higher level and generate a unique form of interaction with brands and their products.

No, we haven’t seen any significant updates to the Spark development platform for a long time. Furthermore, Meta seems to have always been struggling on how to monetise this feature, specifically through advertising. Any 3rd party could create branded AR effects without money flowing to Meta for promoting this effect. Brands could simply promote AR effects through their profile or with influencers. AR ads have been removed a while ago and remaining options to promote effects through ads were far from ideal.

Curious to see what Meta’s strategy will be from a spatial computing perspective for mobile and future products such as AR glasses.

For brands, there are plenty of ways to leverage AR within their marketing strategy through platforms such as Snap, TikTok and WebAR.

Aug 5 · linkedin

We're sold out!

Excited to see everyone at our studio this Thursday.

PS, there is a waiting list for those who'd still like to join but haven't registered yet.

Related Questions

What inspired David Robustelli to start Beyond.Studio?
How does Beyond.Studio integrate AR and Web3 technologies into fashion?
What are some notable projects David Robustelli has led at Beyond.Studio?
How does the phygital approach of Beyond.Studio work?
What brands has Beyond.Studio collaborated with recently?
David Robustelli
David Robustelli, photo 1
David Robustelli, photo 2
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Location

Amsterdam, North Holland, Netherlands