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David Rodrigues

Head of Consumer Insights & Analytics - Digital Research - Market Research Manager - Market Research Director - Head of Market Research - Consumer Insights & Analytics Manager - Gerente de Pesquisa de Mercado

David Rodrigues is a seasoned consumer insights specialist with over 20 years of experience in market research and consumer behavior analysis.

Throughout his career, David has worked in various roles at top companies like Philip Morris International, Danone, and in market research agencies, where he honed his skills in quantitative and qualitative research methodologies.

At Philip Morris International, David plays a vital role in integrating consumer perspectives into the commercial strategy, making PMI more consumer-centric and data-driven.

His expertise includes digital research, consumer journey analysis, controlled experiments, innovation, ethnographic studies, consumer segmentation, brand equity assessment, market sizing, pricing strategies, shopper behavior analysis, and advertising evaluation.

David holds a Master's Degree in Consumer Behavior from the University of S\u00e3o Paulo, an MBA in Marketing, and has studied Economics and Business Administration in various prestigious institutions around the world.

He has held key positions such as Head of Consumer Insights LATAM at Philip Morris International and has a rich history of managerial roles in consumer insights at multinational companies.

David's diverse experience includes stints at Ipsos, GfK, Gallup Consulting, TNS Research International, and as the Founder & Partner Director at DSR9.

His background encompasses a wide range of skills and knowledge essential for strategic decision-making and business growth in the consumer goods industry.

With a track record of successful projects and a strong educational foundation, David Rodrigues is a valuable asset in the consumer insights field.

David Rodrigues
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Location

São Paulo, São Paulo, Brazil