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David Rosen
Vice President, Marketing @ TIBCO | Customer, Product, and Growth Marketing
David Rosen serves as the Vice President of Marketing at TIBCO, where he leverages over 20 years of experience in marketing and brand strategy. His career includes significant roles in various high-profile companies, focusing on analytics-based marketing and brand innovation.
Professional Background
- Current Position: Vice President of Marketing at TIBCO
- Previous Roles:
- NYDIG: Vice President of Marketing (March 2021 - October 2022)
- Citadel: Managing Director of Brand Innovation & Analytics (September 2017 - August 2020)
- Edelman: Senior Vice President, Digital Corporate & Public Affairs (July 2013 - November 2015)
Education
- Bachelor's Degree: State University of New York at Buffalo (1996 - 2000)
Rosen has a proven track record of helping brands grow and innovate, making him a key player in the marketing landscape. His expertise spans various sectors, including financial technology and corporate communications.
Highlights
After 15 years at Loyalty Lab and TIBCO, I'm both sad to be moving on, but excited for what comes next. 15 years ago I joined a small start up that revolutionized how forward-thinking retailers, consumer brands, airlines, banks, and hotels engaged with their most loyal customers.
After being acquired by TIBCO, I was given so many incredible opportunities to focus my efforts, skills, and passion to influence the most innovative companies and brands in the world -- helping them solve their most difficult digital challenges with data.
So often people would comment to me that I had the best job in the company — getting a chance to be intellectually-creative, analytically-rigorous, and experience so much of the world with so many wonderful people. The truth is, I did have the best job that I could have ever imagined.
I'm grateful to the many mentors and dear friends with whom I shared this journey. These relationships challenged me to be a better person, learn how to lead, and brought me tremendous joy. I know that we'll remain close forever.
4 hours to launch. #tibconext kicks of tonight in Munich. Personally, I'm most excited to moderate a panel of two of my favorite brands: Campari Group and the best chocolate and gelato in the world Venchi. We'll discuss global expansion for two iconic CPG brands and how TIBCO technologies are coordinating manufacturing, distribution, and consumer experience. Special thank you to our panelists, Fabio Tormen and Alessandro Lanna.
