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David Rowe
Global Transformation, CMO, from start-up to public
Professional Background
David Rowe is a seasoned marketing executive with a proven track record of building and growing companies and markets. His extensive career journey has spanned from the intricacies of three-person start-ups to the strategic development of S-1 filings for IPOs and overseeing global marketing for publicly traded companies operating on five continents. Rowe's unique expertise allows him to create a predictable revenue funnel that drives business success, from early marketing strategies to recognized revenue, all backed by key performance metrics.
In today’s rapidly evolving marketing landscape, Rowe understands that success hinges upon a unique combination of disciplines. With deep experience in product marketing, corporate marketing, product management, and Information Technology, he has crafted the necessary skills that are pivotal in delivering impactful marketing campaigns. Rowe's holistic approach combines these elements seamlessly, ensuring that marketing operations yield significant results.
A key highlight of his tenure has been his ability to lead diverse teams in creating award-winning television advertisements and marketing programs. With a focus on collaboration and innovation, David maintains a continually evolving set of methodologies, tools, and processes. This ongoing refinement has allowed him and his teams to deliver repeatable and measurable results across all marketing functions—a testament to his commitment to excellence
Education and Achievements
David holds a Bachelor of Science in Engineering from Harvey Mudd College, a prestigious institution known for its rigorous engineering programs, which laid a strong foundation for his analytical capabilities and strategic thinking.
His career is marked by numerous accolades that highlight his contributions to the marketing field. In 2010, he was honored as one of the Top Chief Marketing Officers by the CMO Institute and received the Honorable Mention as CMO of the Year by PR World. His thought leadership in marketing has led him to be a featured speaker at various IT and marketing conferences, where he shares insights drawn from his rich professional experiences.
Rowe has also been quoted in leading publications such as the Wall Street Journal, InformationWeek, and CIO.com, reflecting his respected voice within the industry. On a creative level, his team accomplished an impressive feat in 2020, receiving a Telly Award for Regional TV advertisement as well as being recognized with the B2B Campaign of the Year by Golden Bridge. Additionally, they were awarded the prestigious Gold Stevie Award for "Best Web Site of the Year," underscoring his ability to leave a lasting impact through effective digital marketing strategies.
Roles and Contributions
Throughout his dynamic career, David Rowe has held several prominent positions in various organizations, showcasing his ability to adapt and lead in different roles:
- Currently serving as EVP, Global Transformation at Rimini Street, where he spearheads significant changes and strategies to enhance the company's global presence.
- Formerly the EVP and CMO at Rimini Street, where he was pivotal in shaping the company’s marketing approach and driving growth on a global scale.
- Served as VP, Marketing and Product Management at Perfect Commerce, contributing his extensive product management expertise to the firm.
- Gained valuable experience as VP of Marketing at Steelwedge, where he worked on integrating marketing strategies with product development.
- As a former marketing/strategy consultant at SourcingLink, David leveraged his insights to assist diverse clients in developing marketing frameworks tailored to their needs.
- Transitioning to the tech industry, he took on the role of VP, Business Development at Zoho Corporation, focusing on the growth and outreach of the brand.
- David started his journey in product strategy as Director at PeopleSoft, and honed his managerial skills as a Manager at Accenture.
Rowe's multifaceted career trajectory exemplifies not only his adaptability and expertise in navigating complex market challenges but also his unwavering dedication to delivering results that drive organizational success.
Awards and Recognition
In an industry that highly values innovative marketing approaches, David Rowe has amassed a commendable list of awards and recognitions. Some of the most notable include:
- CMO Institute's Top Chief Marketing Officer (2010)
- CMO of the Year - Honorable Mention by PR World
- Telly Award (2020) for Regional TV advertisement
- B2B Campaign of the Year by Golden Bridge
- Gold Stevie Award for "Best Web Site of the Year"
These accolades reflect not just individual excellence but also the successful collaborative efforts of his teams who have consistently outperformed expectations under his leadership. David’s passion for marketing and commitment to teamwork has curated a legacy of creativity, strategy, and success inline with industry standards.
Conclusion
David Rowe stands as an exemplary figure in the marketing industry, combining strategic insight with an unwavering dedication to team collaboration and results-driven practices. As he continues to lead and influence in the fields of marketing, product management, and corporate growth, Rowe’s commitment to excellence and innovation remains a defining feature of his career. His journey reflects both a profound understanding of marketing dynamics and an appreciation for the capabilities of diverse teams working together toward common goals.
