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David San Filippo
Senior Vice President | Digital Content & Experience
David San Filippo is a solutions architect with a focus on digital marketing solutions on the Microsoft Platform. With many years of experience, he has specialized in leading on-site and remote teams for clients in various industries, including finance, healthcare, and government. In his current role as a technology director at Perficient, he shapes deals and supports business development teams throughout the sales process. David's expertise includes Sitecore, Microsoft Architecture, C#, ASP.Net, MVC, HTML5, JavaScript, JQuery, Knockout, BizTalk, SharePoint, WCF, WPF, and Mobile Development. He has authored several articles for publications like MSDN Magazine and the Microsoft Architecture Journal and presented at NYC Code camps and local .Net User Groups.
Highlights
I'm speaking at Sitecore Symposium! The session description is finally displayed on the event site agenda where you can register:
https://lnkd.in/eQKQ3fG8
My session, Personalization at scale with Sitecore CDP & Personalize will go through how to apply McKinsey's blueprint for personalization at scale with Sitecore products. Based largely on my articles in CMS wire and blog posts about CDP & Personalize, I'll talk through the products and capabilities you'll need to implement Next Best action and other automated personalization strategies using Sitecore technologies.
#SitecoreSym
While launching a new website can be a big deal, adopting a new digital experience platform can be an ordeal.
Too often, the focus for preparing an organization for this kind of change is limited to the core users of the platform: training content authors, marketers and other direct users of the system in how to do their jobs with the new tooling.
We don't spend enough time thinking through the other impacts of the new system, how it impacts other stakeholders and everything that is really needed to make the adoption of the technology in an organization successful in the long term.
Change Management is the topic of my latest CMSWire article, and in it I discuss a pragmatic approach to change management to ensure the organization is aligned to support, the right stakeholders are involved and informed, and how to get through and past your roll out and sustain success long enough that you won't be thinking about replacing the platform again in the next three years.
