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David Sanderson

Founder, CEO at Reelgood

David Sanderson is the founder and CEO of Reelgood Inc., a streaming service aggregator and "TV guide" for online content. He launched Reelgood in 2015 to address the challenges of navigating multiple streaming services. The platform provides a unified interface for browsing, tracking, and watching content across over 250 streaming sources. Under his leadership, Reelgood has developed proprietary algorithms to match constantly changing streaming availability data and has partnered with major streaming platforms for targeted ad products.125

Before founding Reelgood, Sanderson worked at Facebook from 2012 to 2015, where he held roles as a product manager and sales operations specialist. At Facebook, he created products that enhanced advertiser experiences, drove significant revenue, and automated operational tasks. Earlier in his career, he worked as an accountant at Vancouver Aquarium and interned at Publicis Groupe.13

Sanderson holds a Bachelor’s degree in Commerce and a Diploma in Accounting from the University of British Columbia. He has received several accolades, including being named to NYC TV Week's "40 Under 40" in 2022. Reelgood itself has been recognized on the Inc. 5000 list of fastest-growing private companies.134

Highlights

May 9 · linkedin

What does the Hollywood writers' strike mean for #streaming?

Read our team's analysis here: https://lnkd.in/gB2gBkgj

#writersstrike #hollywood #streaming

May 3 · linkedin

Two weeks ago, our global team came together for our annual company retreat in Tulum, Mexico. I’m inspired by everyone’s focus, creativity, and determination to defining the future of entertainment.

Our last retreat was right before the pandemic hit and is where the idea for Play to TV was conceived and executed on in a matter of days. This retreat was another flurry of activity and we’ve got a lot of cool things launching this year, so stay tuned!

Many thanks to Christine Limpin-Ng at The Suwerte for making it possible. No gatekeeping here—if you want your company event handled by the best in the biz, Christine is your person.

Related Questions

What inspired David Sanderson to start Reelgood?
How did David Sanderson's experience at Facebook influence Reelgood?
What are some of the key features of Reelgood's technology?
How does Reelgood's ad product work?
What partnerships does Reelgood have with streaming services?
David Sanderson
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Location

San Francisco, California