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David Sanmartin Garcia
Co-founder @ Nothing | E-commerce & Tech
David Sanmartin Garcia is a prominent figure in the technology sector, currently serving as the Co-founder and General Manager of E-commerce at Nothing, a consumer electronics company based in London. His role involves leading the strategy, operations, and growth of the company's online sales channels across Europe and beyond. He has amassed over a decade of experience in the consumer technology industry, focusing on e-commerce, marketing, and business development.1
Professional Background
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Nothing (2020 - Present):
- Co-founder and General Manager of E-commerce since January 2023.
- Previously served as Co-founder and General Manager for South and East Europe, and Head of Europe at Nothing.
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OnePlus (2014 - 2020):
- Held various roles including European E-commerce Director, BD Director for Belgium and Spain, and Head of Marketing for Europe. His contributions significantly advanced OnePlus's market presence in Europe.1
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Other Roles:
- Prior to his tenure at OnePlus, David worked in digital marketing and business development at companies like LightInTheBox and DX.com, as well as contributing to tech blogs such as XatakaMovil.com.1
Education
David holds a Bachelor’s degree in Biomedical Sciences from the Universitat de Barcelona (2009-2012), which complements his business acumen with a scientific perspective.1
Skills and Expertise
David is known for his strategic vision in driving e-commerce growth, innovative marketing strategies, and a keen understanding of consumer technology trends. He is fluent in Spanish and Catalan, with professional proficiency in English.1
Vision at Nothing
At Nothing, David is instrumental in shaping the company's mission to "make tech fun again," focusing on innovative product design and user engagement. Under his leadership, Nothing has established itself as a significant player in the competitive consumer electronics market.23


