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David Smith

Chief Executive Officer at The Oxford Artisan Distillery

David Smith is the Chief Executive Officer at Fielden Whisky, formerly known as The Oxford Artisan Distillery (TOAD). He has over 25 years of experience working internationally with both mature and challenger brands, demonstrating a track record of commercial success in innovative consumer-facing brand marketing.2

Smith joined The Oxford Artisan Distillery as a full-time chairman in January 2020, with a focus on whisk(e)y production and brand growth.1 He has a successful background in brand marketing and the development of sales and distribution within the drinks industry, including valuable start-up experience.1

Under Smith's leadership, Fielden Whisky (formerly TOAD) has made significant progress:

  1. In April 2021, they released their inaugural Oxford Rye Whisky.2
  2. In November 2022, they announced a partnership with Distill Ventures and Diageo.2
  3. The company focuses on growing genetically diverse populations of heritage grain using no agri-chemicals, supporting soil health and biodiversity.2

Prior to his role at Fielden Whisky, Smith held various positions in the spirits industry, including:

  • Global Brand Director for Cockspur rum (2006-2011)2
  • Marketing Director at International Distillers Caribbean (2000-2006)2
  • UK Brand Manager for several spirits brands (1992-1994)2

Smith's expertise lies in strategic planning, commercial operations, brand marketing, and leading teams. He is also a member of the Marketing Group of Great Britain.2

Highlights

Aug 30 · oxfordclarion.uk
That's the spirit! Oxford distillery owners in comeback bid
A drink with... Dave Smith, Oxford Artisan Distillery
A drink with... Dave Smith, Oxford Artisan Distillery
The Oxford Artisan Distillery Appoints Full Time Chairman

Related Questions

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David Smith
David Smith, photo 1
David Smith, photo 2
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Location

London, England, United Kingdom