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David Smith

Vice President, Marketing and Communications at Practising Law Institute (PLI)

David Smith is currently the Chief Marketing Officer (CMO) at Practising Law Institute (PLI), a position he has held since January 2023.1 Prior to this, he served as the Vice President of Marketing and Communications at PLI from August 2017 to February 2023.1

Smith has an extensive background in marketing and leadership roles:

  1. He worked at PLI earlier in his career as Director of Marketing from 1993 to 2007.1
  2. He held positions at The New York Academy of Sciences, including Director of Membership & Marketing (2007-2011) and Director of Business Development (2011-2013).1
  3. From November 2013 to August 2017, he was the Chief Executive Officer/Executive Director of the Society of Cosmetic Chemists.1

Smith is described as a combination of a strategic thinker and successful implementer, known for being analytical, creative, and results-driven.1 He holds a B.A. from Bennington College.2

Throughout his career, Smith has focused on marketing and digital efforts, particularly in nonprofit organizations and educational institutions.23 His expertise includes recruitment marketing for online programs and non-traditional education.3

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David Smith
David Smith, photo 1
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Location

New York, New York