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Dave Sommer
Seasoned Executive in Digital Marketing and Business Development
David Sommer is an accomplished marketing expert with over 16 years of experience partnering with some of the world's largest Consumer Packaged Goods (CPG) and Retailer companies to develop integrated marketing plans that drive sales growth. He is currently the Head of Industry (HOI) for CPG, Retail Partnerships, and Shopper Marketing at Facebook.
Before joining Facebook, David founded and led Retail Media Link (RML), which was later acquired by GroupM/WPP. At GroupM, David established and led the company's shopper marketing practice, growing it into a +$100 Million billings business. He has also worked as a Vice President at Y&R Advertising, where he led the CPG practice.
David holds an MBA in Marketing, Finance, and New Media from Columbia Business School and a BA in English Literature from the University of Michigan. He has also held various positions at organizations such as DataLogix, Inc., Mediaedge
Passionate about Facebook's mission to bring the world closer together, Dave is an expert in all aspects of Facebook and Instagram marketing, including brand and direct response objectives. He is dedicated to developing CPG and Retailer companies' overall business and marketing strategies that enhance retailer/supplier relationships and increase sales growth.
Highlights
𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗠𝘆 𝗙𝗮𝘁𝗵𝗲𝗿 - 𝗧𝗵𝗲 𝗪𝗶𝗻-𝗪𝗶𝗻
Growing up, my Dad taught me that the mark of a successful deal is when both sides walk away winners.
As the Founder and CEO of a successful food brokerage, Dad became #1 in his market by being obsessively customer-centric and finding creative solutions that benefited everyone.
I've been lucky to apply those lessons, building massive partnerships between tech, CPG and Retail giants. My goal has always been mutually beneficial deals.
🚀 Now with Fearless&Free Selling, my new company, I'm on a mission to share these 'win-win' strategies, helping companies develop game-changing, long-term partnerships.📈
As for my Dad, he's enjoying retirement on the lakefront, surrounded by his loving kids and grandkids. I know he's proud I've built a thriving business on the principles he instilled in me.
✉️ Message me if you're interested in our go-to-market consulting services. Or, if you simply want an invite up to the Lake 😎🚤.
#Fearless&FreeSelling #SalesStrategy #WinWin #FamilyLessons #Partnerships
Some personal news...
I’m wrapping up my time at Snap Inc. 👻
As US Head of Verticals, I'm proud that we:
→ Built an incredible team, LFG (Learn, Fun, Grow); → Achieved excellent ROI for partners; → Drove strong revenue growth; → Had a ton of fun. Snapchat people are awesome!
The campaign “Less Likes, MORE LOVE” rocks (see pic).
All that said, I’m excited about my next chapter...
My passion is to give back and empower the next generation of marketers and sellers.
I want to help people with their 4-F’s:
→ Financial: Smash quota. Work smarter, not harder; → Family & Friends: Be present, relaxed and in control; → Fitness: lock in a plan to stay strong & healthy; → Fun: Laugh with your team all the way to the bank.
I'm focused on working with people who want to feel fearless & free.
Lots more to share soon about how I can help!
For now, if you’re a Seller (you work in Ad Sales, Account Management, etc...) at a company like Meta, Snap Inc., Google , TikTok , Amazon , Apple , Microsoft, Walmart Connect , X , The Trade Desk , Pinterest , Reddit, Inc. , etc… → 1st, you should be very proud (remember that); → 2nd, if you want to get in on the ground floor of the Fearless & Free Ad Sellers Community we are building, let me know, I will add you to our list.
LFG! It’s SommerTime 🏖️
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P.S. - Share in the comments one awesome thing you have planned for this summer. I'll start... my wife and I are headed to Martha's Vineyard for 4th of July with family and friends.
