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David Soutoul

Head of Data Analytics @ Hill+Knowlton Strategies, METIA

David Soutoul is a data analytics professional with extensive experience in the communications and public relations industry. He has held several key positions in prominent agencies:

  1. Head of Data & Intelligence at Burson, based in Dubai, where he supports sector teams in the META (Middle East, Turkey, and Africa) region.3

  2. Previously, he worked at Hill+Knowlton Strategies in Singapore, where he was responsible for leading data and innovation projects across their regional hub in Asia.1

  3. In September 2021, Soutoul joined a creative advertising agency, marking a new chapter in his career.2

Throughout his career, Soutoul has focused on measurement innovation and data analytics. He has been involved in:

  • Developing reporting frameworks for clients to evaluate and optimize their campaigns through H+K's Made to Measure™ custom offering.1
  • Implementing news monitoring and reporting capabilities for large technology clients.1
  • Participating in data science and AI panels, demonstrating his expertise in these fields.4
  • Analyzing and reporting on complex geopolitical situations, such as the economic crisis in Sri Lanka.5

Soutoul's expertise lies in leveraging data to provide valuable insights for clients, focusing on engagement-centric metrics rather than traditional reach measurements. He has worked on automating media monitoring capabilities and connecting data points at a regional level, particularly in Southeast Asia where he managed coverage across multiple languages and markets.1

Highlights

Oct 23 · newswhip.com
Connecting the dots for a global client - a Q/A with H+K - Newswhip
Connecting the dots for a global client - a Q/A with H+K - Newswhip

Related Questions

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David Soutoul
David Soutoul, photo 1
David Soutoul, photo 2
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Location

Dubai, United Arab Emirates