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David Speigel

Product Management - Distributed Identity at LiveRamp

Professional Background

David Speigel is a dynamic product management and marketing leader with a rich career spanning top-tier internet companies and innovative early-stage ventures backed by premier venture capital funds. His expertise encompasses delivering high-quality digital products while leading cross-functional teams to conceive, build, and market solutions that resonate with users and drive success. David's extensive experience in digital marketing, online advertising, and channel development has equipped him with a versatile toolkit that he applies to various business strategies effectively.

Throughout his career, David has demonstrated significant capabilities in managing budgets effectively, achieving revenue targets, and reducing costs—all crucial elements in steering organizations toward success. His collaborative approach and ability to inspire teams have made him a respected leader across various organizations, including notable names like Facebook and Google, as well as startups where agility and innovation are paramount.

Education and Achievements

David's academic journey laid a solid foundation for his career in product management and marketing. He holds an MBA with a focus on Entrepreneurship, Finance, and Marketing from the prestigious Kellogg School of Management at Northwestern University. This top-tier business education has equipped him with critical thinking, strategic insights, and advanced business acumen necessary for navigating complex market dynamics.

In addition to his MBA, David pursued his undergraduate studies at Indiana University, where he earned a Bachelor of Science in Computer Information Systems (CIS), International Business, and Economics from the Kelley School of Business. His academic experiences at Maastricht University further enriched his knowledge, exposing him to international business practices and cross-cultural communication, which are invaluable in today’s global market.

Professional Experience

David's professional journey showcases a breadth of experience across various roles and industries. Currently, he is serving as the Product Management - Distributed Identity at LiveRamp, where he leverages his expertise to drive product strategy and execution in a rapidly changing digital landscape.

Previously, he was the Director of Product Management at Kinesso, where he successfully led product initiatives and played a key role in shaping the company's product vision. His contributions also spanned several leadership roles, such as Product Management and Business Development at Signal™, where he facilitated new business opportunities and product enhancements.

As a Sr. Product Manager at Conversant, Inc., he gained valuable experience managing platforms and implementing strategic product launches. At Outerwall, he held the position of Senior Manager, New Ventures, further honing his skills in market analysis and business development. His tenure at Discovery Communications as the Director of Product, Emerging Businesses allowed him to explore innovative media solutions, transforming how audiences engage with content.

In addition to his work with industry giants, David's expertise also includes stints at diverse organizations, such as MK Capital as a Venture Capital Intern, contributing to various startup initiatives and investment strategies. His roles at Allstate Financial, LendingApps, Yodlee, and GlueCode (acquired by IBM) helped him build a comprehensive understanding of product management and development, reinforcing his status as a well-rounded professional in the tech landscape.

Skills and Specialties

David's specialties include a broad spectrum of competencies that define his professional profile:

  • Product management and product marketing: His ability to navigate the complexities of product lifecycle management has been instrumental in launching successful products.
  • Digital marketing and online advertising: Equipped with skills in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and affiliate programs, David understands the critical nature of digital visibility and engagement in today’s market. He is Google AdWords Certified, showcasing his proficiency in online advertising strategies.
  • Channel strategy and SaaS: His insights into channel development and software as a service (SaaS) products highlight his capability to build and optimize product distribution channels effectively.
  • Market research: David excels at conducting comprehensive market research, allowing him to identify opportunities and stay ahead of trends.
  • High-growth software and internet technologies: He has a proven track record in managing projects focused on high-growth software development and internet technologies, making him a sought-after expert in these sectors.
  • Financial modeling and due diligence: His experience with venture capital has furnished him wi

Highlights

Apr 26 · linkedin

Google just delayed third party cookie deprecation for the third time. My thoughts, and a link to the AdTech communities best humor on the topic.

  1. Much of Google's AdTech ecosystem is built on cookies. So they aren't going to remove it without a strong competitive reason (like Apple did), or outside regulation forcing them.
  2. Only 50% of website visits now offer cookies, so think about alternatives anyway.
  3. The technologies exist to manage life beyond 3PC, but the investment cost/benefits don't outweigh inertia for most players in the ecosystem.
  4. At LiveRamp, I was the Product Manager who built the cookie-less client side tag to track alternative IDs.

Here are the cookie alternatives:

  1. Fingerprinting - frowned upon, inaccurate, and illegal in many regions
  2. MAIDs - blocked by platform players down the stack from the app/browser, such as carriers and device/app store companies (like Apple)
  3. Emails and various forms of Oauth/repackaging the email - can be owned by the walled gardens, like, you guessed it: Google. Or sites and publishers need to implement proprietary logins (costly and inefficient for users)

It's messy and where it gets messy, it can get funny. Click the link below for the humor. Personally, I don't think Google will actually go through with it until they are forced by outside players or regulation.

What are your thoughts on this delay?

Apr 25 · linkedin

Is Zoom trying to creep on Loom's features? Zoom clips look like Loom videos to share short asynch videos.

David Speigel
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Location

Northbrook, Illinois, United States