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David Thurston

Founder and CEO at Pulp Riot, Butterfly Loft, Butterfly Circus

David Thurston is a beauty industry entrepreneur, educator, and disrupter. He is best known for being the Founder and CEO of Pulp Riot, an innovative, professional hair color company. In May 2018, L'Oreal acquired Pulp Riot. David continues to serve in the CEO role.<br><br>Over each of the past four years, Pulp Riot has had the largest sales growth of any haircolor brand in the professional beauty industry. The product catalogue currently consists of over 200 different products, which are distributed throughout 33 countries through a network of professional beauty distributors (Salon Centric in North America is the largest distributor.) The brand's Instagram page has the highest engagement of any other hair brand.<br><br>David Thurston is also the founder and owner of Butterfly Loft, an upscale salon located in Los Angeles (Encino), that makes up over 10,000 square feet of salon space, replete with 71 hair stations, 2 makeup stations, and 2 spa rooms. The salon is the best reviewed salon in Los Angeles county.<br><br>David Thurston is also the founder of Butterfly Circus, an education company that has revolutionized how education is taught in the beauty industry. The Circus consists of a team of high-profile stylist educators that travel the United States and Canada putting on large-scale education events using a unique teaching format. <br><br>David is often invited to speak at events. His lectures typically aim to teach and inspire beauty professionals, salon owners, and business leaders in the fields of branding, social media, and business ownership. He also helps others understand how to adapt to the changes caused by the digital revolution and thrive in the new world. <br><br>Prior to entering the beauty industry, David was a Managing Consultant in the San Francisco offices of Navigant Consulting, an international management consulting firm.<br> <br>David received an Economics degree from the University of California, Los Angeles. He lives in Los Angeles with his wife and business partner Alexis Thurston, and their two daughters.

David Thurston
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Location

Los Angeles, California, United States