Suggestions
David Walbridge
Ghostwriter - I write books for business
David Walbridge is a creative professional with over 15 years of experience in marketing communications, event production, and theater. He is an expert in writing, particularly in humor, newsletters, corporate speeches, websites, and advertising copy, as well as scripts for live performances. David has worked with big names such as Cirque du Soleil and A Prairie Home Companion, and has performed in shows at the Target Center in Minneapolis and the grand opening of the Mall of America. He is highly skilled in people and teaching, able to work in various platforms, and an expert in social media. David is the head copywriter at The Big Idea, and owned Pro Comedy Writing, where he functioned as both director of marketing and manager. He has also been a ghostwriter for corporate speakers, cirquador extraordinaire, theater technician, and other roles.
Highlights
What am I writing today? A four page job application which is ALL essay questions. No resume. (No interview) Just my ideas. Perfect. #amwriting
Hiring for talent is non-standard...
An important question for HR : Are you hiring staff or talent?
Every company needs both. Staff is important for day-to-day functioning -- they run things. Your front desk receptionist is important staff and often the face of your organization. Talent is the people who create things. (*)
Disney needs both - Staff to sell tickets and talent to create the movies. Each role in their organization is distinct - you don't want talent to do things the same way everyday - but for your staff its essential.
Despite their title, Subway needs staff, not sandwich artists.
Another distinction: staff is easy to manage -- the closer they get to exacting uniform standards, the better they are doing. Talent...well. Talent goes by different rules. The personality that is good at big picture ideas and 'out of the box' thinking isn't a conformist. The start late in the day. They wear fun shoes. They ignore paperwork. But they also create the ideas and products that drive profits.
A big idea for hiring: Talent is not staff - and you need both to succeed.
( *'Talent ' is the term used in acting; 'creatives' is often used to refer to writers, camera crew, innovators, concept people, etc.)
