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Dawn Andreas

Head of Growth | Scaling Startups | B2C & B2B | Strong Mix of Performance & Product | Building Scalable Processes for Predictable Revenue Growth

Dawn Andreas is a seasoned professional with over 12 years of experience in scaling startups and high-growth brands, progressing from being the first marketer to leading a global team of 20+.

Her results-driven approach has consistently driven substantial growth, with achievements including double and triple-digit growth for the organizations she has collaborated with.

Dawn's expertise lies in a blend of product and performance, where she identifies growth opportunities and optimizes marketing strategies across various channels like paid, owned, affiliate, content, and commercial.

Through her data-driven analysis and strategic experimentation, she crafts and executes personalized campaigns to enhance acquisition, activation, retention, and monetization.

Passionate about the brands she partners with, Dawn excels in go-to-market strategies, launches, and impactful initiatives that demand collaboration and meticulous execution.

Her educational background includes studies in BSW, Social Work at Eastern Michigan University, MS Organizational Leadership at George Mason University, and schooling at Jackson High School and Kent State University.

Dawn Andreas has held key roles in prominent organizations, including as the Head of Growth at Bristle, Director of Marketing Partnerships at 2U, Growth Advisor at In Your Corner Marketing, Senior Director Product Marketing at The Invisible Close by Lisa Sasevich, Marketing Director at 2U, Product Marketing roles at Eventbrite and lululemon athletica, and Brand and Product Marketing at Seventeen Magazine.

Highlights

Jun 8 · linkedin

Bristle's product line is growing! Our new oral probiotic is a milestone for our team and a continued commitment to science based solutions to oral health.

For the most part, oral care ingredients & products haven’t changed over the past 40 years - and many of them can cause more harm than good. (yes, even the ones on most store shelves)

That statistic should make you cringe when you realize poor oral health impacts more than your mouth. It's a critical component of cardiovascular, metabolic & mental health.

For example, certain bacteria in the oral microbiome contribute to nitric oxide production. These species influence blood pressure regulation and reduce risk of hypertension. Other bacterial species contribute to the risk of conditions including IBS/IBD & colorectal cancer.

🦠 The key to oral health is a balanced oral microbiome - the community of bacteria, fungi & viruses in your mouth. An over-abundance of harmful bacteria leads to cavities, gum disease & bad breath

⚖️ There are two steps to balancing the oral microbiome: 1) “weeding out” harmful microbes and 2) “seeding” beneficial microbes. Most products only “weed” but very few “feed.”

💊 Our breath mint contains 6 beneficial bacterial strains your mouth needs. We hand-picked them based on clinical evidence & our oral microbiome data.

#oralhealth #changingthegame #scienceandtechnology #oralmicrobiome #oralcare #productlaunch

Dawn Andreas
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Location

San Diego, California, United States