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Dawn Herdman

Insight & Strategy: Market Research, Cultural insights, Marketing & Branding, Business intelligence

Dawn Herdman is the CEO and Founder of Illuminate Asia, a leading Insight, Strategy, and Market Research agency specializing in South East Asia and Australasia.13 With over two decades of experience in the insights industry, Dawn has built a career spanning Australia, Europe, and Asia.3

Professional Background

Dawn founded Illuminate Asia in 2011, starting in a small office in Jakarta with the vision of redefining strategic insights and driving positive impact through their work.1 Under her leadership, the company has expanded to cover all South East Asian and Australasian markets, including Singapore, Thailand, Vietnam, Malaysia, Philippines, and Australia/New Zealand.1

Expertise and Contributions

Dawn is known for her expertise in:

  • Cultural insights
  • Strategic thinking
  • Market research

She has been a contributor to sense-making reporting and has held leadership positions such as Chairman, Den Leader, and roles in Membership and Marketing for Jakarta Pack 3455.2

Speaking Engagements

Dawn is a respected voice in her field, often invited to speak at industry events. For example, she was a guest speaker at BBC Media Action's INSIGHTFUL Global Research Festival on March 2, 2023.4

Company Vision

Under Dawn's leadership, Illuminate Asia aims to provide unique local understanding delivered through a global lens. The company's vision is to illuminate clarity and insight to create a positive impact for clients and the community.1

Personal Approach

Dawn emphasizes a personalized approach in her work, treating each project as a fresh challenge with unique nuances and objectives. She guarantees to deliver fresh thinking and actionable strategic recommendations on every project.1

Highlights

Oct 8 · youtube.com
Illuminate Asia Podcast: Meet the Founder, Dawn Herdman - YouTube
Illuminate Asia Podcast: Meet the Founder, Dawn Herdman - YouTube
Dawn Herdman, CEO, speaking at BBC Media Action INSIGHTFUL ...
Dawn Herdman, CEO, speaking at BBC Media Action INSIGHTFUL ...

Related Questions

What inspired Dawn Herdman to start Illuminate Asia?
What are some notable projects Dawn Herdman has led at Illuminate Asia?
How has Dawn Herdman's career evolved over the past two decades?
What makes Illuminate Asia's approach to market research unique?
How does Dawn Herdman incorporate cultural insights into her work?
Dawn Herdman
Dawn Herdman, photo 1
Dawn Herdman, photo 2
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Location

Indonesia