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Dawn Holliday

Director @ Disney+ | MBA, Global SVOD Audience Insights & Strategy

Dawn Holliday is an experienced professional in the media and entertainment industry, currently serving as the Director of Content Insights for Disney+.

With over 15 years of expertise, she leads a team of researchers providing audience insights and engagement metrics, focusing on consumer connections and the value of Disney+ globally.

Her skills encompass qualitative and quantitative research, consumer insights, marketing, digital analytics, and more, with a strong background in understanding consumer behavior across various platforms and markets.

Dawn holds an MBA from Yale University and a BA in Cinematic Arts from the University of Southern California, complemented by certifications in Data Science of Media and Entertainment and Big Data Challenges.

Passionate about creating comprehensive consumer portraits, Dawn leverages traditional research, data analytics, and social media listening to develop engaging content and products that resonate with audiences.

Driven by a belief in understanding consumer stories and preferences, she aims to build loyal brand advocates by staying updated on industry trends and continually enhancing her research and analysis skills.

Dawn Holliday
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Location

Los Angeles Metropolitan Area