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Dawn McKerracher

Managing Director at This Place

Dawn McKerracher is an experienced business leader currently serving as the Chief Operating Officer at This Place, a company that specializes in digital transformation and growth strategies for retailers and brands.1 In her role, she leads This Place's operations across Europe, Asia, and North America, supporting clients on various strategic design challenges.1

Career Background

Prior to her current position, Dawn held several notable roles:

  1. Managing Director - London at This Place2
  2. Senior Business Manager at Condé Nast International
  3. Senior positions at Accenture1

Expertise and Focus

Dawn's expertise lies in blending business consulting with design to help retailers and brands:

  • Launch and optimize new business models
  • Develop ecommerce platforms
  • Create loyalty propositions
  • Establish channels that drive results quickly1

Her focus at This Place is on digital transformation and growth, helping clients adapt to the rapidly changing retail landscape.

Current Role

As Chief Operating Officer, Dawn is responsible for:

  • Supporting clients across multiple continents
  • Addressing strategic design challenges
  • Driving digital transformation initiatives
  • Helping retailers adapt to new market conditions and consumer behaviors1

Dawn's LinkedIn profile can be found under the username dawn-mckerracher-a38a4216, and she is based in the London Area, United Kingdom.3

Highlights

Oct 25 · retail-week.com
The seven new rules for retail to kickstart digital growth | Retail Voice
The seven new rules for retail to kickstart digital growth | Retail Voice

Related Questions

What are some of the key projects Dawn McKerracher has led at This Place?
How has Dawn McKerracher's experience at Condé Nast International influenced her role at This Place?
What strategies does Dawn McKerracher implement for digital transformation at This Place?
How does Dawn McKerracher's approach to retail differ from traditional methods?
What are the main challenges Dawn McKerracher faces as Chief Operating Officer at This Place?
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Location

London, Greater London, United Kingdom