Suggestions
Dawson Whitfield
Co-founder at Looka
Dawson Whitfield is the CEO and Founder of Looka, an AI-powered logo design and brand identity platform. He launched the company, originally named Logojoy, in November 2016 after working as a designer for over a decade.12
Background and Experience
Before founding Looka, Dawson had a diverse career in design and entrepreneurship:
- He worked as a freelance web designer and developer from 2006 to 2012.3
- He served as a UI/UX Designer at Weebly in the San Francisco Bay Area from 2012 to 2013.35
- He founded and led several startups, including Wisewords, carte.ly, and vBrokr.com.3
Looka (formerly Logojoy)
As CEO of Looka, Dawson is responsible for:
- Leading the company's growth and executing its vision
- Using technology to make great design accessible and affordable for everyone
- Developing AI-powered tools to streamline the design process
Under his leadership, Looka has:
- Served over 20 million people in 188 countries
- Generated more than 10 billion custom logos
- Expanded its offerings to include business cards, social media kits, and websites24
Entrepreneurial Insights
Dawson's approach to entrepreneurship includes:
- Focusing on creating a great user experience rather than just complex technology
- Adapting to challenges, such as rebranding from Logojoy to Looka in 2019
- Emphasizing the importance of resilience in business4
His advice for budding entrepreneurs is to "Find a business that you would work on for fun," highlighting the importance of passion in driving success.4
Personal
Dawson is based in Toronto, Canada, where Looka's headquarters are located.2 He describes himself as a "doggy daddy" on his social media profile.6
Highlights
At Looka , we’re committed to developing an advanced global partner ecosystem and have made significant improvements to drive value for our partners, fuel Looka’s growth and expansion globally - learn more about Looka's affiliate program with PartnerStack:
https://lnkd.in/gjPxgidj
#affiliateprogram #smallbusinessstrategy #logodesign #partnerships #B2B #SaaS #partnerprograms
Did you know that website icons can play an important role in telling your brand's visual story?
I break down the steps you need to take to match your web icons to the rest of your brand’s design on #Muzli Magazine. Check it out and let me know your thoughts below!
https://buff.ly/32kZXVJ #invision #brand #visualbrand #branding #branddesign #icons #lookadesign
