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Dayton Pereira

Founder, Product Design

Dayton Pereira is the Founder of Ready Set Go, a digital user experience and design consulting practice focused on helping clients grow and innovate through user-centered products and services.

With a background in Chemical Engineering from the University of Toronto and Budapest University of Technology and Economics, Dayton combines technical prowess with design expertise.

Dayton has facilitated over 50 Design Sprints for startups and traditional businesses, emphasizing a strategic approach to product development through research and experimentation.

He has led product development initiatives for digital transformation projects at Riverside Millwork Group and created an E-Commerce Marketplace for True Hockey Custom Skates, demonstrating a diverse skill set.

Dayton's portfolio includes UX and product design work for notable brands like CHL Network, Stadium Digital, TSN, and projects related to the Olympics and live event companion apps.

His specialties encompass iPhone, iPad, mobile web, HTML5, Ruby, Rails, and Android, showcasing a broad technical skill set and proficiency in diverse platforms.

Formerly associated with organizations like CrossFit Kitchener, Pair Shaped, Made with Magnolia, Indusblue, and Carlson Marketing Group, Dayton has a rich history of leadership and innovation in various roles within the design and technology industry.

Dayton Pereira
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Location

Kitchener, Ontario, Canada