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Dayton Semerjian

Former Chief Customer Care Officer and Managing Director at LPL Financial

Dayton Semerjian is the Chief Customer Care Officer and Managing Director at LPL Financial, a prominent registered investment advisor. He has over 20 years of experience in customer service and organizational leadership, focusing on enhancing customer experience within the financial services sector.

Professional Background

  • Current Role: At LPL Financial, Semerjian leads the Care Organization, which encompasses the company's service operations aimed at improving customer satisfaction and experience. He has been in this position since 2019 and has played a pivotal role in transforming the customer experience across the organization.24
  • Previous Experience: Before joining LPL Financial, Semerjian held various leadership roles, including significant positions at CA Technologies, where he focused on global technology and customer experience initiatives.5

Education

Semerjian is an alumnus of Harvard Business School, which underscores his strong academic background in business leadership and management.12

Personal Insights

In his professional journey, Semerjian emphasizes results-driven strategies and innovative approaches to customer care, reflecting a commitment to excellence in service delivery.4 He actively shares insights on customer experience transformation through various platforms, including LinkedIn.3

Overall, Dayton Semerjian is recognized as a leader in enhancing customer engagement and service excellence within the financial industry.

Highlights

Aug 21 · linkedin

Artificial Intelligence #AI tools for process optimization are game-changing for business transformation and are accelerating the pace of financial outcomes.

Apr 19 · linkedin

Leading with Love

Many folks have been asking me what I have been up to. The answer is that I have been a full-time “son” focused on caring for my elderly parents and mother with dementia back in Massachusetts. It has been both deeply rewarding and challenging at the same time taking over the management of finances and health care. If you are reading this, you are likely a former colleague or friend, so I’d like to pass along some simple advice to help you on the journey of helping aging parents that we will all travel down.

#1: Discuss it: have critical conversations early and often regarding parental wishes while they are alive and of full cognitive capacity. To be clear this can be a hard discussion depending on family dynamics and generational norms. Know that if you don’t have the discussions now, you will be put in the unenviable position of having to guess in the future.

#2: Get organized: do you know where all of the critical documents are and do you have a copy in one place? Do you have the critical pieces of an estate plan in place:  trust, will, powers of attorney, healthcare proxy, HIPPA, living will, and final wishes?

#3: Lead with love: depending upon their medical conditions, they may be behaving very differently than what you are used to. It is helpful to remember that this is not personal, and it is not their fault. Your roles are reversing, and the children are becoming the parents, and the parents are becoming the children. There will be many surprises and twists along with way and everyone will benefit from you leading with love, patience, and kindness. This is your chance to say thank you to those who brought you into the world and to show it with your time and love.

Lastly, I hope that we are role modeling for our children, what the future may hold and how to approach the sunset years with both a well-thought-through plan and a heart of loving kindness.

Related Questions

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How has Dayton Semerjian's leadership impacted customer experience at LPL Financial?
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How did Dayton Semerjian's career evolve before joining LPL Financial?
Dayton Semerjian
Dayton Semerjian, photo 1
Dayton Semerjian, photo 2
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Location

San Diego, California, United States