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De Anna Guerreiro
Co-Owner Texoma FC, Founder - Athlon Family Office, Legends Advocates Sports Group, ELLE Family Office Network
Professional Background
De Anna Guerreiro is a dynamic leader and a visionary in the realm of sports investment and financial empowerment for athletes. As the Co-Founder and Managing Partner of Legends Advocates Sports Group, she has established a formidable sports consortium that collaborates with prestigious family offices, including Adi Dassler International Family Office and New World Developments. Through this partnership, Legends Advocates works with Alvarium Tiedemann (ALTi-Global), representing a robust $67 billion family office that provides unparalleled advisory services in the sector.
In addition to her role at Legends Advocates, De Anna Guerreiro is the Managing Partner and Founder of the Athlon Family Office, an initiative based in sunny Florida with plans for global expansion. Athlon Family Office specializes in creating strategic partnerships that empower professional athletes and ultra-high-net-worth individuals (UHNWI) to access exclusive private investment opportunities. With a strong emphasis on private equity, De Anna aims to instill a sense of financial literacy and investment savvy among athletes, ensuring they can build generational wealth beyond their sports careers. Athlon's commitment to using tailored investment strategies focuses on creating multiple revenue streams over a span of 5 to 10 years.
Her work is pivotal in revolutionizing the narrative around sports careers, showcasing that the journey does not end with retirement from professional play. Athlon Family Office is aligned with the legacy of Adi Dassler, the founder of the globally recognized ADIDAS brand, who envisioned a future where athletes could continue to thrive in their professional pursuits even after their sports contracts end. De Anna's vision echoes this sentiment, projecting that the pathway to entrepreneurship is wide open and filled with limitless opportunities for athletes to explore.
Education and Achievements
Although De Anna Guerreiro's education path is unconventional, having studied at "The School of Hard Knocks," she has solidified her expertise through practical experiences and her vast professional network. This unique background emphasizes her hands-on approach to business, unveiling her unwavering dedication to learning and adapting in the fast-paced financial environment surrounding sports.
Under her leadership, Athlon Family Office has become a beacon for athletes seeking to transition seamlessly from sports to entrepreneurship. By offering robust training in private equity and investment strategies, De Anna has positioned her initiatives as critical lifelines for athletes navigating the often uncertain waters of post-sport careers. This pioneering approach reflects her commitment to advocacy within the sports community, guiding athletes towards financial independence and sustainable growth.
Notable Achievements
De Anna Guerreiro’s journey through the sports investment landscape showcases an impressive track record of success across various roles and organizations. She has previously held positions such as Co-Owner at Texoma FC, where she contributed to enhancing the operational dynamics of a local football club. Her leadership as the Co-Founder at Legends Advocates and the Founder and Managing Partner at Athlon Family Office highlights her adeptness in recognizing valuable partnerships and optimizing them for maximum benefit.
Moreover, her role as CEO at Vinecrest Investments LLC further underscores her capabilities in managing diverse investment portfolios and contributing to entrepreneurial pursuits within the sports sector. By leveraging her experiences, she has constructed a framework at Athlon that encourages athletes not just to invest, but to embrace their potential as entrepreneurs, ensuring long-term success in various fields including gaming, technology, and medical technology.
Through her strategic insights and commitment to uplifting athletes, De Anna Guerreiro is set to challenge the status quo and reshape the future of athlete engagement with finance, ensuring that every athlete has the necessary tools and support to forge thriving post-career ventures.
