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Dean Cherny

Founder, Entrepreneur, Husband & Father. 2 x Telstra Business Awards Finalist, AFR Fast 200, Smart Company Smart 50, Anthill Smart 100, Top 20. Former EO Melbourne President and Board Member. Best Cub In Camp 1978.

Professional Background

Dean Cherny is a prominent figure in the Australian music and fashion scene, boasting over 35 years of experience that has solidified his reputation as one of the country’s premier DJs. His extensive career as a musical director for fashion events has made him a key player in shaping the soundscape of over 150 fashion shows, especially during Australian Fashion Weeks and Festivals over the past 13 years. Collaborating with a diverse array of designers, Dean has worked with both local talents such as Ellery and Toni Maticevski, and renowned international brands including Chanel, Hugo Boss, and Armani Exchange. His expertise goes beyond merely selecting tracks; he curates musical experiences that align with the unique themes and aesthetics of each showcase.

In addition to his work in fashion, Dean is recognized for his versatility as a DJ at exclusive private parties and VIP events. His recent high-profile gigs include the Chanel season launch event, Myer Marquee at the Melbourne Cup Carnival, and the opening of Melbourne’s first Zara store. Dean’s ability to connect with audiences and create memorable atmospheres has led to collaborations with industry legends like Frankie Knuckles and Boy George, and he was honored to be selected by George Michael as the supporting act for his national tour in 2010. Beyond Australia, Dean frequently brings his talents to Bali, where he performs at luxury venues such as the W Hotel and KuDeTa.

Education and Achievements

Dean Cherny’s educational journey began at Mount Scopus Memorial College, followed by advanced studies in Bachelor of Business, Marketing at Monash University. His educational background laid the foundation for his entrepreneurial ventures in the music industry.

As the founder and CEO of Marketing Melodies, Dean oversees the delivery of in-store music to over 4,500 retail stores across Australia and New Zealand. His drive to discover new and eclectic music has equipped him with one of the most expansive music collections, catering to an array of genres spanning the past 50 years. This extensive knowledge of music has made him a sought-after expert in music curation.

In late 2012, he launched storePlay, which is notable for being the world’s first app-based in-store music service. This innovative platform allows businesses to legally download curated playlists on various devices, revolutionizing how retailers manage in-store music. StorePlay illustrates Dean's vision for combining technology with music, thus enhancing customer experiences in retail environments.

His multiple roles, from managing his DJ business to leading industry contributions through storePlay, reflect his commitment to pushing boundaries within the music and fashion industries. Dean’s career is characterized by his entrepreneurial spirit, creative thinking, and ability to adapt to the ever-evolving landscape of music consumption.

Achievements

  • Over 35 years of experience as a DJ and musical director.
  • Musical director for over 150 fashion shows and participated in 30 Australian Fashion Weeks and Festivals.
  • Collaborated with renowned fashion designers and brands including Chanel, Zac Posen, and Hugo Boss.
  • Founder and CEO of storePlay, an innovative app-based music service for businesses.
  • Delivered in-store music to over 4,500 retail locations across Australia and New Zealand.
  • Performed alongside legendary artists such as Frankie Knuckles, Boy George, and George Michael.
  • Regular DJ at high-profile events including the Melbourne Cup Carnival, the Prix de Marie Claire Awards, and exclusive openings.

tags':['Australian DJ','music director','fashion shows','storePlay','in-store music service','music curation','event DJ','business leadership','music industry','Monash University','Marketing Melodies','VIP events','fashion industry','DJ performances','retail music solutions','live events','creative entrepreneur'],

Dean Cherny
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Location

Melbourne, Victoria, Australia