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Home fiacco
VP of Operations at Reveal Lasers
Sales and Operations leader with extensive SaaS/IaaS/Aesthetic Medical Device experience in both early stage startups and large corporate environments.
Highlights
End Q4 big
Just finished drafting the most comprehensive cold email course that I think has ever hit the LinkedIn feed, and we're going to give it away free to every ScaledMail user.
Here's the first part of the outline I've been working on:
Cold Email 101
Course Overview
This comprehensive cold email course is designed to provide a complete framework for creating and executing successful cold email campaigns. From understanding the fundamentals of email infrastructure to leveraging cutting-edge AI tools like Claude, this course covers everything needed to generate high-quality leads through cold email outreach.
Course Goals
Master the technical aspects of cold email infrastructure and deliverability
Learn effective list building strategies to target the right prospects
Develop compelling copywriting skills for high-converting cold emails
Implement AI tools to enhance personalization and efficiency
Understand how to measure, test, and optimize cold email campaigns
Build a complete cold email system that can scale to generate consistent leads
Module 1: Cold Email Fundamentals
Objective: Understand the core principles of cold email and why it remains an effective channel in 2025
Lessons:
Introduction to Cold Email in 2025
What is cold email and how it differs from spam
The current state of cold email (trends, challenges, opportunities)
The three fundamental questions: How to send, Who to send to, What to say
Setting realistic expectations for cold email performance
The Cold Email Ecosystem
Key players in the cold email space
Tools and platforms overview
Understanding the cold email workflow
Legal considerations and compliance (CAN-SPAM, GDPR, etc.)
Cold Email Success Metrics
Defining success beyond open rates
Key performance indicators to track
Realistic benchmarks for different industries
The relationship between cold email and revenue generation
Module 2: Email Infrastructure and Deliverability
Objective: Build a robust technical foundation to ensure your emails reach the inbox
Lessons:
Email Infrastructure Fundamentals
Understanding domains, DNS, and email servers
The importance of separate sending domains
Email authentication protocols (SPF, DKIM, DMARC)
Custom tracking domains and why they matter
Setting Up Your Cold Email Infrastructure
Choosing the right infrastructure provider
Domain selection and setup best practices
Email account creation and management
Implementing proper authentication
Using https://t.co/FIa70SLDA1 for reliable Microsoft and Google inbox management
Comparison of top infrastructure providers in 2025
.... and on for 8 modules
What am I missing? Are there any topics I absolutely can't leave out?
Comment below if you want to be on the waitlist for free access.

