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VP of Operations at Reveal Lasers

Sales and Operations leader with extensive SaaS/IaaS/Aesthetic Medical Device experience in both early stage startups and large corporate environments.

Highlights

Nov 25 · twitter

End Q4 big

Apr 13 · twitter

Just finished drafting the most comprehensive cold email course that I think has ever hit the LinkedIn feed, and we're going to give it away free to every ScaledMail user.

Here's the first part of the outline I've been working on:

Cold Email 101

Course Overview

This comprehensive cold email course is designed to provide a complete framework for creating and executing successful cold email campaigns. From understanding the fundamentals of email infrastructure to leveraging cutting-edge AI tools like Claude, this course covers everything needed to generate high-quality leads through cold email outreach.

Course Goals

Master the technical aspects of cold email infrastructure and deliverability

Learn effective list building strategies to target the right prospects

Develop compelling copywriting skills for high-converting cold emails

Implement AI tools to enhance personalization and efficiency

Understand how to measure, test, and optimize cold email campaigns

Build a complete cold email system that can scale to generate consistent leads

Module 1: Cold Email Fundamentals

Objective: Understand the core principles of cold email and why it remains an effective channel in 2025

Lessons:

Introduction to Cold Email in 2025

What is cold email and how it differs from spam

The current state of cold email (trends, challenges, opportunities)

The three fundamental questions: How to send, Who to send to, What to say

Setting realistic expectations for cold email performance

The Cold Email Ecosystem

Key players in the cold email space

Tools and platforms overview

Understanding the cold email workflow

Legal considerations and compliance (CAN-SPAM, GDPR, etc.)

Cold Email Success Metrics

Defining success beyond open rates

Key performance indicators to track

Realistic benchmarks for different industries

The relationship between cold email and revenue generation

Module 2: Email Infrastructure and Deliverability

Objective: Build a robust technical foundation to ensure your emails reach the inbox

Lessons:

Email Infrastructure Fundamentals

Understanding domains, DNS, and email servers

The importance of separate sending domains

Email authentication protocols (SPF, DKIM, DMARC)

Custom tracking domains and why they matter

Setting Up Your Cold Email Infrastructure

Choosing the right infrastructure provider

Domain selection and setup best practices

Email account creation and management

Implementing proper authentication

Using https://t.co/FIa70SLDA1 for reliable Microsoft and Google inbox management

Comparison of top infrastructure providers in 2025

.... and on for 8 modules

What am I missing? Are there any topics I absolutely can't leave out?

Comment below if you want to be on the waitlist for free access.

Just finished drafting the most comprehensive cold email course that I think has ever hit the Linked
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Experience

VP of Operations at Reveal Lasers LLC
Executive Member at Revenue Collective

Education

Columbia High School
Bachelor Of Arts, Bachelor Of Science In Applied Economics, Italian, Florida State University

Location

Stamford, Connecticut, United States