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Dean Mercado
CEO, Best Selling Author, Keynote Speaker, Digital Marketing Coach & Strategist
Dean Mercado is a prominent author, speaker, and small business coach based in the United States. He is the Founder and CEO of The Dean Mercado Company, which specializes in helping small business owners optimize and scale their businesses. His expertise lies in empowering growth-minded entrepreneurs to create successful business models that work for them.
Mercado is also the author of the bestselling book, "The MINDstretch: 49 Inspiring Insights For Business Breakthroughs," which provides valuable insights aimed at fostering business growth and personal development. His approach combines practical strategies with motivational guidance, making him a sought-after speaker at various events.
In addition to his work with The Dean Mercado Company, he is the founder of Online Marketing Muscle, where he focuses on providing marketing solutions tailored to small businesses. Through his coaching and speaking engagements, Mercado aims to inspire entrepreneurs to step into their power and achieve their business goals effectively.132
Highlights
Hey there folks! Feeling overwhelmed with the daily grind of your cleaning business?
Check out this chat I had with Jeff Cross of the #ISSA, where we dive deep into Standard Operating Procedures (SOPs). I talk about my top five favorite SOPs that every cleaning company should embrace and a few “honorable mentions” as well.
This is a game changer that can revolutionize the way you run your business! I hope you find it helpful! #SOPs #businessgrowth #ClonetheOwner #cleaningbusiness
Hey folks! Getting a real handle on the process buyers go through is crucial to not just making those sales stick but really connecting on a deeper level. It's all about avoiding that dreaded buyer's remorse and ensuring every sale turns into a lasting relationship.
Check out this insightful chat I had with Jeff Cross from #ISSA, where we dive deep into the subject of the Buyer's Journey.
If you're short on time, here are some quick takeaways from the video:
00:43 The buyer's journey consists of three stages: awareness, consideration, and decision, which do not necessarily align with your sales process. 03:12 Matching your content to the buyer's mindset in each stage of the journey is crucial for effective communication and engagement. 04:37 In the decision stage, buyers understand their problems and options, making it the prime time for sales. 07:50 Building trust and relationships is facilitated by strategic content placement throughout the buyer's journey, nurturing engagement over aggressive sales tactics. 09:37 Understanding the distinction between the buyer's journey and the customer's journey is essential for post-sale retention strategies.
#buyersjourney #podcast #entrepreneur #businessgrowth #cleaningbusiness
