Sign In

Dean Mercado

CEO, Best Selling Author, Keynote Speaker, Digital Marketing Coach & Strategist

Dean Mercado is a prominent author, speaker, and small business coach based in the United States. He is the Founder and CEO of The Dean Mercado Company, which specializes in helping small business owners optimize and scale their businesses. His expertise lies in empowering growth-minded entrepreneurs to create successful business models that work for them.

Mercado is also the author of the bestselling book, "The MINDstretch: 49 Inspiring Insights For Business Breakthroughs," which provides valuable insights aimed at fostering business growth and personal development. His approach combines practical strategies with motivational guidance, making him a sought-after speaker at various events.

In addition to his work with The Dean Mercado Company, he is the founder of Online Marketing Muscle, where he focuses on providing marketing solutions tailored to small businesses. Through his coaching and speaking engagements, Mercado aims to inspire entrepreneurs to step into their power and achieve their business goals effectively.132

Highlights

Apr 8 · linkedin

Hey there folks! Feeling overwhelmed with the daily grind of your cleaning business?

Check out this chat I had with Jeff Cross of the #ISSA, where we dive deep into Standard Operating Procedures (SOPs). I talk about my top five favorite SOPs that every cleaning company should embrace and a few “honorable mentions” as well.

This is a game changer that can revolutionize the way you run your business! I hope you find it helpful! #SOPs #businessgrowth #ClonetheOwner #cleaningbusiness

Feb 28 · linkedin

Hey folks! Getting a real handle on the process buyers go through is crucial to not just making those sales stick but really connecting on a deeper level. It's all about avoiding that dreaded buyer's remorse and ensuring every sale turns into a lasting relationship.

Check out this insightful chat I had with Jeff Cross from #ISSA, where we dive deep into the subject of the Buyer's Journey.

If you're short on time, here are some quick takeaways from the video:

00:43 The buyer's journey consists of three stages: awareness, consideration, and decision, which do not necessarily align with your sales process. 03:12 Matching your content to the buyer's mindset in each stage of the journey is crucial for effective communication and engagement. 04:37 In the decision stage, buyers understand their problems and options, making it the prime time for sales. 07:50 Building trust and relationships is facilitated by strategic content placement throughout the buyer's journey, nurturing engagement over aggressive sales tactics. 09:37 Understanding the distinction between the buyer's journey and the customer's journey is essential for post-sale retention strategies.

#buyersjourney #podcast #entrepreneur #businessgrowth #cleaningbusiness

Related Questions

What are some key takeaways from Dean Mercado's book "The MINDstretch"?
How can small business owners benefit from Dean Mercado's coaching?
What makes Dean Mercado's approach to business coaching unique?
Can you share examples of successful businesses coached by Dean Mercado?
What are some common challenges Dean Mercado helps entrepreneurs overcome?
Dean Mercado
Dean Mercado, photo 1
Dean Mercado, photo 2
Add to my network

Experience

Digital Marketing Coach & Strategist at Online Marketing Muscle
Author, Speaker, Small Business Coach at The Dean Mercado Company (Oct 2019 - Present), CEO at StarNet Technologies, Inc. (2002 - 2004), Project Manager/Integration Consultant at Custom Computer Speci at Underwriters Laboratories Inc. (UL) (1991 - 1996)

Education

MBA in Total Quality Management from Dowling College (1993 - 1996), BS in Computer Science from Dowling College (1990 - 1992), Regents Diploma from Sonderling High School (1983 - 1986)

Location

Greenville, South Carolina, United States