Sign In

Deanna McFadden

Executive Publishing Director, Wattpad WEBTOON Book Group

Professional Background

Deanna McFadden is a highly accomplished publishing executive with over 15 years of extensive experience in the diverse realms of digital and traditional publishing. Currently serving as the Publishing Director at Wattpad Books, Deanna plays an integral role in steering the operations of this innovative press which launched its first titles in Fall 2019. Her deep understanding of the industry has allowed her to excel in various facets of publishing, including digital publicity, digital content development, licensed publishing, and trade publishing.

At Joe Books, Deanna was responsible for the day-to-day management of a robust $4 million licensed publishing program. This position entailed close collaboration with some of the world's largest media corporations, such as Disney, NBC-Universal, LucasFilm, Marvel, and CBS. Leading a dedicated team of eight skilled editors, designers, and production managers, she successfully navigated the complexities of licensed publishing, creating content that speaks to a diverse audience while maintaining high-quality standards.

Deanna’s career is marked not only by her managerial roles but also by her dedication to fostering the next generation of publishing professionals. She has shared her expertise as an instructor for the 'Introduction to Trade Publishing' course at Ryerson University's Chang School for Continuing Education, teaching both online and in-person classes. Her passion for education and community engagement stems from her belief in nurturing the talent and opportunities within the publishing landscape.

Education and Achievements

Deanna McFadden holds a Bachelor of Arts with Honours in English from Queen's University. This academic background laid the foundation for her successful career in publishing, equipping her with essential skills and knowledge in literature that she has carried into her professional journey.

An avid reader and literature enthusiast, Deanna has ventured into writing, publishing a variety of works that include abridged classics for children, poetry, and comics. Her creative spirit further flourishes through her blog at Tragic Right Hip, where she shares insights, reviews, and personal reflections on literature.

Among her notable projects, Deanna self-published her novel, "The Work Boyfriend," a testament to her diverse writing capabilities and desire to connect with readers from all walks of life. This venture highlights her adaptability in adapting from a management position into an author role that resonates with contemporary themes and experiences.

Achievements

  • Publishing Executive: With a focus on digital and traditional platforms, Deanna's career includes pivotal roles at renowned publishing houses such as HarperCollins Canada and Random House of Canada, where she honed her expertise in digital product development and online strategy implementation.
  • Leadership in Licensed Publishing: At Joe Books, she managed a successful licensed publishing program that showcased her ability to blend creative vision with strategic execution, bringing beloved characters and stories to various formats.
  • Author and Content Creator: Deanna's work extends beyond executive roles; she is also a published author, contributing valuable narratives to children's literature and fleshing out her unique voice through personal writing projects.
  • Education Contributions: Teaching aspiring industry professionals reflects her commitment to the field. Deanna’s role as an instructor at Ryerson University allows her to share her rich knowledge and industry insights, preparing students for successful careers in publishing.

Deanna McFadden’s career is a remarkable journey in the publishing industry, marked by leadership, creativity, and a genuine passion for storytelling. With her extensive experience, both in publishing operations and content creation, she continues to be a strong advocate for innovative and inclusive publishing practices, ensuring that diverse voices and ideas make their way into the literary world.

Related Questions

How did Deanna McFadden develop her expertise in digital publishing and marketing?
What inspired Deanna McFadden to start her career in publishing?
How has Deanna McFadden's experience in licensed publishing shaped her approach at Wattpad Books?
What lessons has Deanna McFadden learned from managing a $4 million publishing program at Joe Books?
In what ways does Deanna McFadden integrate her teaching experience into her publishing role?
Deanna McFadden
Add to my network

Location

Toronto, Ontario, Canada