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Deanno Basas

ATRAM

Deanno Basas is the Chief Experience Officer at ATRAM Group, a prominent asset management firm in the Philippines. He also serves as the Chief Executive Officer of ATRAM Digital, where he focuses on enhancing client experiences through digital solutions. Under his leadership, ATRAM Digital launched the ATRAM Prime app, which simplifies investment processes for Filipinos, allowing them to start investing in minutes and access a diverse range of funds.12

With over 26 years of experience in treasury trading and asset management, Basas has held significant roles in various financial institutions, including as a Trust Officer at Maybank ATR Kim Eng Capital Partners.4 His expertise extends to improving data management and client accessibility, as evidenced by ATRAM's integration of advanced technologies like Azure Synapse Analytics to enhance operational efficiency and client service.23

In addition to his professional accomplishments, Basas is known for his passion for fitness and adventure, participating in activities such as marathon running and biking long distances.1

Highlights

Mar 20 · linkedin

Thank you Hubbis for having me in the Philippines Wealth Management Forum.

Enjoyed the insightful discussion on how Digital Platforms can help solve our clients’ problems and improve their investing experience.

Mar 23 · linkedin

Excited with all the new things happening in the cloud with our partner Microsoft and thankful for the privilege to share our own cloud and data journey in the ATRAM Group.

Related Questions

What inspired Deanno Basas to transition into digital asset management?
How does Deanno Basas balance his adventurous hobbies with his demanding role at ATRAM?
What are Deanno Basas' thoughts on the future of AI in the financial industry?
How did Deanno Basas' career in financial markets prepare him for leading ATRAM Digital?
What challenges did Deanno Basas face when launching the ATRAM Prime app?
Deanno Basas
Deanno Basas, photo 1
Deanno Basas, photo 2
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Location

Metro Manila, National Capital Region, Philippines