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Debbie O'Connor

Owner/Creative Director at WRD

Debbie O'Connor is a well-known brand strategist and graphic designer with a passion for creating innovative concepts for businesses.

She is the founder of White River Design, a prestigious branding studio recognized for its unique approach in building brands with personality.

Debbie has developed an exclusive Brand Personalities word association IP, widely licensed by creatives globally to enhance their branding strategies.

In addition to her successful businesses, she offers an online Brand Magic Masterclass for individuals keen on learning about branding.

Debbie is also the driving force behind The Creative Fringe, a dynamic co-working space designed to foster collaboration, connection, and growth among like-minded business owners.

Through her community initiatives like the Think Outside the Square Blanket Challenge, she actively contributes to charitable causes and champions sustainability.

Debbie's academic background includes matriculation at St Marys DSG in Pretoria and a Bachelor of Fine Arts in Graphic Design and Photography from Stellenbosch University.

With a diverse professional journey that includes stints as a Creative Director at WRD and as a CEO at The Creative Fringe, Debbie embodies a commitment to creativity, community, and sustainable living.

Debbie O'Connor
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Location

Sydney, Australia