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Debbie Vavangas
IBM VP & Global Garage Lead and WPP Global Lead Client Partner, IBM Consulting
Debbie Vavangas is a highly accomplished executive at IBM, currently serving as IBM VP & Global Garage Lead and WPP Global Lead Client Partner for IBM Consulting.1 With over 20 years of experience, she is recognized as a leader in innovation, Agile methodologies, and value orchestration.1
Vavangas has a strong educational background, holding a BSc Hons in Pharmacology from the University of Glasgow and an MBA from Henley Business School.1 Her career at IBM has been marked by significant achievements and leadership roles:
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She was instrumental in creating and globally scaling IBM Garage, which is now the primary delivery methodology for IBM Consulting worldwide.1
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Vavangas is deeply passionate about driving value creation through innovative and human-centric approaches, emphasizing user research and data-driven insights.
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She has extensive experience in digital transformations and complex project management, advising and delivering innovative solutions for a diverse range of clients.1
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As a thought leader, Vavangas has shaped and delivered multiple challenging programs using innovative delivery and commercial models.1
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She is an advocate for inclusivity and diversity, promoting authentic leadership in the workplace.1
In her current role, Vavangas continues to lead IBM Garage globally and serves as the WPP Global Lead Client Partner for IBM Consulting, focusing on driving value and innovation for clients across various sectors.1
Highlights
*** WARNING - EXCITABLE POST SO A LOT OF CAPS BEING USED!! *****
GenAI, we all know, has so much potential, it isn't just about "doing the same things better" it's about grasping the moment to transform and reinvent HOW we do things, and when we COLLABORATE to do this we can create game changing products and services.
And TODAY's the day i get to announce a collaboration that i COULD NOT be prouder of. Working with the incomparable WPP we are announcing today WPP Open for B2B, powered by Watsonx, a solution designed to solve the most COMPLEX problems for B2B marketers. Leveraging IBM Watsonx and WPP Open this game-changing solution helps marketers solve complex B2B challenges, accurately identify and engage buying groups, supersize ROI and control it all from a single command centre.
If you wanna know more and are at #CannesLions, Jonathan Adashek Stephan Pretorius and Penry Price will be talking about it TODAY, 12.20, WPP Beach. Join us!!!
Karen Feldman Matthew Candy Jesús Mantas Hamsa Seshan Rahul Kalia Michael Healy Jonathan Adashek Alison Ebers Andrew Lundy Siobhan O'Sullivan Nicola Hodson Kevin Nelson Andy Jacobs Ghillian Bell Tom Newman James Taulbut Alison Clegg Roy Armale John Granger Mohamad Ali
https://lnkd.in/exVr5ivY
Well the sun is shining and the air is thick with Marketing magic and creativity, and it's very exciting to be here #CannesLions and see best in class work, be part of incredible conversations and connect with clients and partners on the opportunities and challenges of today.
Top of the list, of course, is GenAI and I'm incredibly excited about the upcoming session between IBM's Jonathan Adashek and Stephan Pretorius where they discuss the huge shifts that are possible in B2B marketing with GenAI, the rising role of the buying group and how to harness it all.
Not to be missed!!! Join us at 12.20 on Wednesday at WPP Beach!
Matt Gierhart Karen Feldman Sandra Grieden Jennifer Quinlan Kristin Fletcher Alison Ebers Siobhan O'Sullivan
#CannesLions #IBM #IBMConsulting #GenAI #BuyingGroup #B2BMarketing
