Suggestions
Deborah Baxley
Teradata, International mobile/cards payment consultant
Professional Background
Deborah Baxley is an esteemed international consultant specializing in mobile and cards payment systems, bringing over 20 years of impactful experience within the payments industry. Her career has spanned fifteen countries, during which she has provided expert advice to a diverse range of stakeholders, including issuers, acquirers, networks, and processors. With a strong focus on the retail financial services sector, Deborah excels in building growth strategies that rejuvenate existing markets while seizing opportunities in new ones. Her insights into technology strategy and business model development have led to the generation of millions of dollars in new revenue and significant operating cost savings for her clients.
As a prominent figure in the payments industry, Deborah has taken on various leadership roles throughout her career. She has served as the board member of the Smart Card Alliance and actively participates in influential groups such as the US Federal Reserve Faster Payments Taskforce and the US Payments Forum's Mobile and Touchless Payments Working Committee. Additionally, her role as the co-founder of NYPAY signifies her commitment to fostering advancements in payment systems.
Education and Achievements
Deborah Baxley holds a Bachelor of Science degree in Mathematics from the University of Oklahoma and has studied Computer Science at Florida Atlantic University. Her robust academic background has laid the groundwork for her extensive career in the fast-evolving field of digital payments, equipping her with critical analytical skills and technological knowledge that enhance her consulting capabilities.
Deborah's professional achievements are vast and varied. Not only is she a sought-after keynote speaker, but she has also contributed to various industry publications, sharing her expert opinions and analyses on the future of retail payments. Notable articles authored by Deborah include “Blockchain's Disruption of Banking Has Already Begun” published in PaymentSource, and “Apple Pay, a catalyst for the contactless industry” featured in TechRadar. Furthermore, her appearances as a featured expert on NPR Marketplace highlight her thought leadership and deep understanding of payment systems and technology.
Achievements
Deborah’s significant contributions in the payments sector have earned her numerous accolades and recognitions over the years. As a founding member of the Faster Payments Council and a former vice-chair of the Fraud Information Sharing Workgroup, she has played a pivotal role in shaping the landscape of modern payments. Her work has greatly influenced initiatives aimed at improving payment systems, ensuring both security and efficiency for financial transactions.
Her expertise extends beyond just consulting; she has been instrumental in guiding organizations through scenario product planning for mobile and commercial payments, and conducting profound market analysis for new product opportunities in an ever-changing landscape. Through effective benchmarking of best practices, Deborah has empowered financial institutions to elevate their service offerings and consumer engagement.
Deborah has also actively engaged in technology strategy, helping companies rationalize IT applications, develop robust investment business cases, and apply innovative tech solutions to increase wallet-share. Her strategic vision has been crucial for organizations looking to enhance their digital payment capabilities, particularly as the industry continues to embrace cutting-edge technologies such as blockchain and contactless payments.
In summary, Deborah Baxley's career is characterized by her unwavering dedication to advancing the payments industry. Her wealth of knowledge and experience, combined with her passion for innovation in financial services, positions her as a leading expert and consultant in her field. Whether collaborating on large-scale projects or delivering insightful analysis through various media, Deborah continues to inspire those around her with her commitment to excellence and forward-thinking approach in the realm of mobile and card payments.
Highlights
💸 What Is a Money Transfer App? 💸
Money transfer apps have revolutionized the way we send money, eliminating the need for checks or cash. From international transfers to enhanced security features, these apps offer a range of benefits.
In this article, I highlighted two main types of money transfer apps: stored value apps, and direct-to-bank transfer apps. “Some people prefer to leave money in the service if they are frequent transactors, while others prefer the direct-to-bank account service, eliminating the step of withdrawing money back to a bank account,” said Baxley.
🍒 Choosing the Right App: Baxley recommends considering the following: receiver validation, security features, transfer speed, transaction limits, fees, supported currencies, and social features. “Some people value the social aspect of money transfer apps. For example, Venmo allows emojis and a social feed of send activities,” she added.
For a comprehensive look into the pros and cons of money transfer apps, explore the full article. https://lnkd.in/gvZAbCzT
#Fintech #Payments #MoneyTransfer #DigitalPayments #PaygilityAdvisors #Innovation #FinancialTechnology #MobilePayments U.S. Payments Forum
🚀 Virtual NYPAY Event Alert! Why is Apple Succeeding in Consumer Finance while Goldman Sachs Crashed and Burned? 📆 May 16, 6:00-7:30 PM. 🌟 Join me tomorrow for a deep dive with top industry experts Brian Riley of Javelin Research and Kate Fitzgerald of American Banker, alongside digital banking guru Jason Mikula. Unpack the financial strategies that led #Apple to thrive and #Goldman Sachs to stumble. 🔍 Topics include:
- Goldman Sachs’ bold entry and challenges in consumer finance
- The highs and lows of the Apple-Goldman partnership
- What do these lessons learned portend for the future of tech-driven financial services? 🎤 Don’t miss this chance to gain invaluable insights from leading voices in finance and technology. 🔗 Register now to be part of this enlightening discussion that’s shaping the future of finance. #FinanceInnovation #TechTrends #BankingFuture #AppleGoldmanSachs #DigitalFinance #ConsumerFinance
