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Deborah Gurofsky

Vice President, Partnerships

Deborah Gurofsky is a dynamic professional with over 11 years of experience in the Canadian Advertising and Media industry, specializing in digital media strategy, sales, and branded content. In the past 2 years, she has focused on Connected TV, contributing to building a successful business from scratch and excelling in revenue generation, exchange management, publisher relationships, product innovation, and operational oversight.

Deborah has worked with prestigious brands such as GM, P&G, H&M, GMC, Subway, Coca-cola, Sony, Ford, Unilever, Apple, Amazon, and many more. Her expertise extends to tools like Google Analytics, YouTube Analytics, comScore, and various buying/selling platforms. She excels in connected television, cross-platform media solutions, branded content, digital innovation, media sales, and social media among other areas.

With a Bachelor's degree in Film and Media from Queen's University, Deborah has held influential roles in organizations like Numeris, NLogic Canada, Media Pulse Insights & Technology, The Story Lab, and Cue Digital Media. She has a proven track record of success in leadership, client management, strategic planning, and content distribution.

Driven by ambition and passion, Deborah is known for her strategic thinking, creative problem-solving skills, and energetic approach to every task. Apart from her professional achievements, she enjoys yoga, baking delicious chocolate chip cookies, and spending time with her teacup poodle named Teddy. Deborah's ability to deliver results, challenge conventional practices, and adapt to evolving landscapes makes her a valuable asset in the media and advertising industry.

Deborah Gurofsky
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Location

Toronto, Ontario, Canada