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DeeDee Gordon

Founder of The Gordon Co & The-Collaboratory | Expert in consumer behavior, innovation, marketing, cultural trends and Applied Futures Thinking™

DeeDee Gordon is a recognized expert and thought leader in macro trends, consumer behavior, and disruptive innovation with over 25 years of experience in the field.1 As the founder and head of The Gordon Co., she brings her expertise in behavioral insights, trends identification, and future visualization together in a discipline she calls Applied Futures Thinking™.1

Some key points about DeeDee Gordon:

Professional Background

  • She has worked with numerous high-profile clients across various industries, including Disney, A24, Porsche, Bayer, Nike, Coca-Cola, and Calvin Klein.1

  • Her process focuses on criteria-based trend identification, separating signal from noise, and visualizing future scenarios to provide inputs for opportunity framing and concept development.1

Notable Achievements

  • In the 1990s, DeeDee created The L Report, which was the first publication to track trend diffusion in youth culture.1

  • She founded Look-Look, the first online platform allowing people to report on their own culture. This evolved into a custom marketing agency and the first user-generated arts magazine.1

  • DeeDee also founded the-Collaboratory, a personally vetted online database of consumers, mavens, and experts for diverse projects.1

Current Work

At The Gordon Co., DeeDee and her team work as futurists, researchers, product developers, marketers, strategists, and designers. They collaborate with global brands to inject a sense of wonder and surprise back into culture and the world.2 The company's approach combines honoring brand legacy while fearlessly inventing new directions, and considers all options while acting swiftly and decisively.2

DeeDee Gordon's expertise in trend analysis, consumer behavior, and innovation has made her a valuable resource for companies looking to understand and shape future market trends.

Highlights

May 24 · linkedin

🔊SOUND ON Excited to share our final data visualization for RAND Corporation’s #ArtPlusData Residency Program!

The dynamic artist duo Valentina Izaguirre & Juan Delcan (V+J) tells us the story behind the surprising effectiveness of Russian propaganda, starring the #MatchstickPeople

The piece illustrates how Russia is taking over in the Information Age, showing us that it’s time we make kinks in the "Firehose of Falsehood".

Go to the 🔗 below for more about the artists, animation & research, and thank you V+J for your bold finale & a wonderful residency.

https://lnkd.in/gHSjjeQz

Art+Data has been co-curated by my friend Debbie Millman & The Gordon Co. Congrats on a successful year! #RANDNextGen #propaganda #animationvideo #russianaggression

Mar 24 · linkedin

What are the racial barriers to access the COVID-19 vaccines?

Who better than V+J - Valentina Izaguirre and Juan Delcan, RAND Corporation's final artist-in-residence - to turn vax efforts into a mesmerizing visual journey. You may know the artist team from their viral matchstick series, which includes the video “Safety Match.”

Juan Delcan captured RAND’s findings about the promising Equity-First Vaccination Initiative (EVI) in a way that offers a unique lens into the pandemic and its larger social issues.

Check out the 🔗 below for more about the video, the artist, and the research itself.

https://lnkd.in/gs7uAbH6

-- #ArtPlusData is co-curated by our good friend Debbie Millman and The Gordon Co. #RANDNextGen  #covid19vaccine #covid19solutions #vaccineequity

Related Questions

What is Applied Futures Thinking™?
How did DeeDee Gordon start her career in trend analysis?
What are some notable projects DeeDee Gordon has worked on?
How does The Gordon Co. differ from other marketing agencies?
What is The L Report and how did it impact the industry?
DeeDee Gordon
DeeDee Gordon, photo 1
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Location

Los Angeles Metropolitan Area