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Deena Varshavskaya

Founder and CEO of Wanelo

Deena Varshavskaya is the founder and CEO of Wanelo, a digital shopping platform that allows users to discover and purchase products from various online stores. Born in Yakutia, Eastern Siberia, she moved to the United States with her family at the age of 16 after her parents divorced. Varshavskaya studied psychology, computer science, and film at Cornell University but dropped out just two courses short of graduating.

Varshavskaya's entrepreneurial journey began with her first startup, ReelACT, a talent video directory for actors. She then founded Dynamik Interactive, a user experience design agency, before conceptualizing Wanelo in 2006. Despite facing numerous challenges, including 40 investor rejections, she successfully launched Wanelo in 2012. The platform quickly gained popularity, especially among young women, and by 2013, it had 11 million registered users.124

Varshavskaya has received numerous recognitions for her innovative approach to e-commerce. She was named one of Vanity Fair’s "up-and-comers to keep an eye on" in 2013 and featured as one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs in both 2013 and 2014.15 Additionally, she was recognized by Fast Company as one of the Most Creative People in Business in 2014.1

On LinkedIn, Deena Varshavskaya's profile highlights her role as the founder and CEO of Wanelo, along with her educational background at Cornell University.3 Her professional experience includes founding and leading several tech companies, showcasing her expertise in user experience design and e-commerce innovation.

Highlights

Apr 7 · Fox Business
Small Merchants Applaud Wanelo, Shopify Partnership - Fox Business
Jan 9 · Fox Business
Wanelo, Next Verb in Digital Dictionary? - Fox Business
Wanelo CEO Deena Varshavskaya Interview - Business Insider
Wanelo CEO Deena Varshavskaya Interview - Business Insider
Oct 6 · cbsnews.com
Social shopping app Wanelo founder rising to start up forefront
Aug 2 · en.wikipedia.org
Deena Varshavskaya - Wikipedia
Deena Varshavskaya - Wikipedia
Wanelo: The First Million Users - Hacker News
Apr 30 · allthingsd.com
Meet Deena Varshavskaya, CEO of Social Shopping Sensation ...

Related Questions

What inspired Deena Varshavskaya to create Wanelo?
How did Deena Varshavskaya overcome the initial 40 investor rejections?
What are some unique features of Wanelo that set it apart from other shopping apps?
How has Deena Varshavskaya's background influenced her approach to entrepreneurship?
What are some of the awards and recognitions Deena Varshavskaya has received for her work?
Deena Varshavskaya
Deena Varshavskaya, photo 1
Deena Varshavskaya, photo 2
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Location

San Francisco, California, United States