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Deepika Asthana
Founder at ARNA Write Strategy II Freelance Financial Journalist II Financial Educator
Professional Background
Deepika Asthana is a distinguished finance and marketing communication professional, renowned for her expertise in content creation and strategic marketing. She is the founder of ARNA Write Strategy, a firm dedicated to harnessing the power of well-researched, original content to achieve the strategic goals of clients. Deepika leverages her substantial experience in finance and capital markets to guide her company's mission in delivering impactful and effective communication strategies.
Throughout her career, Deepika has amassed a wealth of experience in equity sales and trading. She has held esteemed positions in several top-tier finance organizations, where she honed her skills in institutional trading and equity derivatives. With roles at echelon firms such as Edelweiss Capital and ICICI Securities, she has built a reputation for her analytical prowess and dedication to client success.
Education and Achievements
Deepika's educational background is as impressive as her professional journey. She studied CFA, specializing in Finance and Capital Markets, at the prestigious Institute of Chartered Financial Analysts of India. She also earned her MBA in Finance from ICFAI Business School in Hyderabad, equipping her with advanced skills in financial analysis and corporate finance.
In addition to her MBA, Deepika holds a Bachelor's degree in Commerce, focusing on Accountancy and Taxation, from HR College of Commerce & Economics, which laid the foundation of her financial acumen. Furthermore, she expanded her education internationally at the CFA Institute in the USA, gaining a global perspective on finance and investment strategies. Deepika's academic endeavors began at Cathedral & John Connon School, where she built a strong educational foundation that set the stage for her future success.
Throughout her career, Deepika has not only excelled in her roles but has also contributed significantly to the field of finance through her practical expertise and innovative approaches to marketing communication. In every organization she has been a part of, from her early days as an Associate at ICICI Securities to her leadership role as Founder at ARNA Write Strategy, Deepika has consistently demonstrated a commitment to excellence and a deep understanding of market dynamics.
Achievements
As a leader in the marketing communication sector, Deepika has been influential in establishing ARNA Write Strategy as a go-to firm for businesses seeking to elevate their brand presence through strategic content. Under her guidance, the firm has successfully crafted compelling narratives that resonate with target audiences while aligning with clients' strategic goals. Deepika's role as a thought leader reflects her dedication to staying ahead of industry trends and fostering a culture of innovation within her team.
Her experience in equity sales is equally impressive. Deepika has worked at several reputable firms, including DE Shaw & Co and Tower Capital, where she played critical roles in executing complex equity transactions and developing strategies tailored for institutional clients. Her time at Batlivala & Karani Securities as an Equity Derivative Sales and Strategies expert allowed her to explore innovative solutions for traders in a rapidly evolving market environment. Deepika's ability to analyze market trends and provide actionable insights has made her a valuable resource for clients navigating the complexities of financial markets.
Throughout her career, Deepika Asthana has exemplified the integration of finance and marketing communication, creating a unique niche at the intersection of these fields. Her impressive academic credentials, diverse professional experience, and commitment to excellence significantly contribute to her role as a thought leader in finance and marketing communication.
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