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Dennis Buckley
Senior Content Marketing Strategist
Dennis Buckley is the founder of Founders Ink, a company dedicated to helping entrepreneurs write, publish, and distribute thought leadership content. His approach emphasizes that the content should reflect the entrepreneurs' own ideas, words, and voice, ensuring authenticity in their messaging.2
Professional Background
Buckley has extensive experience in content marketing and strategy. He has held various key positions, including:
- Senior Content Marketing Strategist (Self-employed) since August 2023
- Senior Content Lead at Demand Curve from July 2021 to August 2023
- Partner and Head of Content at Advocate SEO from May 2020 to July 2021
- Senior Content Strategist at HumanN from November 2018 to January 2020
- Digital Marketing Generalist at Natural Stacks Inc from April 2017 to November 2018.1
Education
Buckley holds a Master of Science in Nutrition Sciences from George Mason University and a Bachelor of Arts in Sociology from Christopher Newport University. This educational background informs his unique perspective on crafting effective marketing strategies that resonate with audiences.
Current Focus
At Founders Ink, Buckley is committed to empowering entrepreneurs by enhancing their online presence through well-crafted written content. His work aims to establish authority and improve visibility for businesses, particularly in competitive markets like law firms.1
Highlights
What do Jesus, Socrates, and Marco Polo have in common?
They all used ghostwriters to capture their knowledge.
- Jesus
Jesus didn't jot down his own teachings.
Instead, his crew of disciples took care of that, with guys like Matthew, Mark, Luke, and John putting his story into the Gospels after he was gone.
- Socrates
Socrates was too busy philosophizing to write anything himself.
So his student Plato stepped in, capturing all those deep conversations and turning them into the dialogues we know today.
- Marco Polo
Marco Polo's epic tales of adventure?
Those were written by Rustichello da Pisa, a fellow inmate who turned Polo's travel stories into the blockbuster The Travels of Marco Polo.
Confession:
I said each of these men had a "ghostwriter".
But that isn't quite true.
In reality, they each had a scribe.
Here's the difference:
Scribe: 100% your ideas, in your words, in your voice.
Ghostwriter: 30% your ideas, fill in the rest with conventional wisdom.
The work I do is closer to that of a scribe.
I help my clients unlock the wisdom and expertise that's stuck in their head.
- In their ideas
- In their words
- In their voice
Then scale that knowledge on the internet to attract those who will benefit from it most — your target audience.
I used to think I had to consume a lot of content before I could create anything worthwhile.
I don't believe that anymore.
In general, the more I consume, the worse I feel.
Jumping from content feed to content feed (email, X, LinkedIn, YouTube) is a huge drain on my creative and cognitive abilities.
Consume less, create more is the operating principle I'm trying to live by now.
The information you consume is your reality.
And when that information is meant to sell, cajole, aggravate, divide, or trigger you, well, reality gets twisted real quick.
The result is you stop thinking for yourself.
Manage your information, manage your life.
