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Dennis Kirschner

CMO at ShowHeroes Group

Professional Background

Dennis Kirschner is a seasoned marketing executive with extensive experience in digital advertising, business development, and startup management. As the Chief Marketing Officer (CMO) and co-founder of ShowHeroes, which he established in 2016 alongside Ilhan Zengin and Mario Tiedemann, Dennis has been instrumental in transforming the company into a global leader in the field of digital video and advertising solutions. His journey in marketing has been marked by a relentless drive for innovation and a passion for creativity, enabling him to tackle challenging projects that propel brand visibility and achieve significant growth.

Before launching ShowHeroes, Dennis built a solid foundation in marketing and communications throughout his career at various esteemed organizations. He served as the CMO at ShowHeroes, where he spearheaded marketing strategies that not only advanced the company's vision but also reshaped the digital advertising landscape. Prior to this role, Dennis was extensively involved at plista GmbH, where he worked in various leadership positions including Director of Marketing & Communications, Head of Marketing & Communications, and Head of Business Development. His work at plista GmbH allowed him to pioneer innovative marketing strategies and further establish his reputation as a growth expert in digital advertising.

In his early career, Dennis held the position of Chief Information Officer (CIO) at sportme GmbH, where he utilized his strategic thinking and technological insights to enhance the company's operational capabilities and drive business growth. His multifaceted experience across different roles has equipped him with a unique blend of marketing, business acumen, and technical expertise that he applies to every new challenge he undertakes.

Education and Achievements

Dennis Kirschner's academic background supports his professional prowess. He holds a Bachelor of Science (B.Sc.) in Business Informatics from HTW Berlin, Germany. This program provided him with a robust understanding of both business principles and information technology, allowing him to bridge the gap between tech and marketing effectively.

Further enhancing his academic credentials, Dennis pursued studies in Business Economics at Nelson Mandela Metropolitan University in Port Elizabeth, South Africa, expanding his global perspective on business practices and market dynamics. Additionally, he studied Business Informatics at the University of Applied Sciences Würzburg, Germany, where he deepened his comprehension of how information systems can be leveraged for strategic advantage in business.

Notable Accomplishments

Under Dennis’s leadership, ShowHeroes has embraced a progressive approach to advertising that emphasizes relevance and sustainability through their "Better Media" framework. He is a firm believer that advertising should not only connect but also add tangible value to consumers, advertisers, and publishers, striving towards creating a mutually beneficial ecosystem in the digital marketplace.

Dennis is also an advocate for harnessing the power of artificial intelligence (AI) in the realms of business and marketing. His fascination with AI drives him to explore its implications for the future of work, striving to stay ahead of trends and equip his team with the latest insights that influence digital advertising strategies. This forward-thinking perspective serves as a competitive edge for ShowHeroes, enabling the company to adapt and thrive in an ever-evolving industry.

In addition to his impressive professional journey, Dennis is passionate about fitness, cars, and spending quality time with his family. He enjoys savoring a good cup of coffee, using these moments as opportunities for reflection and brainstorming. His balance of a fulfilling professional life with personal interests illustrates his holistic approach to living and working. Dennis is always keen to connect with other professionals to exchange ideas that drive growth and innovation, particularly in the context of digital advertising and the transformative potential of technology.

Highlights

Aug 20 · linkedin

Procreate 𝗶𝘀 𝘁𝗮𝗸𝗶𝗻𝗴 𝗮 𝗩𝗘𝗥𝗬 𝗯𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗰𝗲: 𝗧𝗵𝗲𝘆'𝘃𝗲 𝗽𝗹𝗲𝗱𝗴𝗲𝗱 𝘁𝗼 𝗻𝗲𝘃𝗲𝗿 𝗶𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗴𝗲𝗻𝗔𝗜 𝘁𝗲𝗰𝗵 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀.

The Procreate app is mainly used by artists, many of whom see AI as a professional threat –

Or even a moral slight against creativity.

While I can sympathize with that, I wonder if Procreate is underestimating how AI will possibly be an essential tool for artists in the near future?

What's seen as a threat today could be invaluable tomorrow.

By shutting the door on AI completely, is Procreate risking irrelevance in the art world?

Will the tides change in the art world, forcing them to back-paddle?

Putting it another way:

Is this stance a brave commitment to traditional artistry, or just blatant ignorance of future possibilities?

Let me know what you think!

#artificialintelligence #procreate #digitalmarketing #ShowHeroesGroup

Aug 8 · linkedin

😬 Microsoft’s latest blow should make even the most excited genAI fans among you pause.

Morgan Stanley just reported about a pharmaceutical company that had 500 employees using Microsoft’s Office much-hyped, AI-powered 365 Copilot.

The company’s CIO recently canceled the project after a half-year with a resounding conclusion that 365 Copilot is a disappointment:

👎 Double the price of the non-AI offering with far from double the productivity gains.

🧒 Most cuttingly, he referred to the slide generation as capable only of “middle-school presentations”.

He added that he would consider re-instating Copilot 365 if it cost a fraction of the price.

But I don’t see how genAI tools could get substantially cheaper.

💸 As it stands, companies like Microsoft are spending billions of dollars on an as-yet unprofitable venture.

💰 OpenAI could lose $5 billion this year by The Information’s prediction.

That’s while companies like us at ShowHeroes are struggling to justify the price we’re paying for ChatGPT.

More than minorly tweaking pricing and the tech itself, genAI needs a wildly popular game-changer to make up those billions of dollars.

Will ChatGPT 5.0 be that savior? It’s not looking good: its reveal just got delayed, probably due to struggles sourcing high-quality training data.

🫧 Each passing week, genAI is looking more and more like a bubble ready to pop.

I’d love to hear the bullish takes to counter my cynicism. Ruben Hassid, Alex Banks, Axelle Malek, you’re some of the most AI-optimistic voices on the platform – thoughts?

#artificialintelligence #genAI #hypebubble #tech

Sources:

Pharma quitting Office 365 Co-Pilot subscription tps://https://lnkd.in/eiKW5iBh

Open AI could lose $5 billion this year https://lnkd.in/eqwMKfrs

Related Questions

How did Dennis Kirschner co-found ShowHeroes and what challenges did he face during its inception?
What innovative marketing strategies did Dennis implement at plista GmbH that contributed to their success?
In what ways does Dennis Kirschner incorporate artificial intelligence into his marketing strategies at ShowHeroes?
How does Dennis Kirschner’s educational background in business informatics influence his approach to marketing?
What insights does Dennis Kirschner have on the future of digital advertising and its evolution with technology?
Dennis Kirschner
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Location

Berlin, Berlin, Germany