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Derek Hannum

SVP Marketing and Strategy

Professional Background

Derek Hannum is a seasoned senior executive with extensive experience spanning various functional areas and an impressive track record of fostering successful commercial reboots. His expertise lies in helping early-stage and mid-market companies reignite their growth trajectories, particularly when faced with stagnating revenue and underperforming EBITDA. With strong leadership skills and a commitment to driving results, Derek has consistently played a pivotal role in revitalizing business operations and enhancing the financial performance of organizations across diverse sectors.

Throughout his career, Derek has held senior-level positions in notable companies such as Park City Group - ReposiTrak, where he currently serves as the Senior Vice President of Marketing. His role involves spearheading marketing initiatives that align with strategic objectives, ultimately driving growth and improving market positioning. In the past, Derek has also contributed his expertise to various organizations in advisory capacities, including his tenure as a member of the Board of Advisors at Leasecake and as a strategic advisor at SAY IT LOUD! His diverse experiences allow him to bring a wealth of knowledge to the table, further empowering the teams he leads.

Derek's prior experience includes critical roles that have shaped his understanding of both marketing and sales ecosystems. As the Executive Director at Miller Heiman Group, he effectively guided strategies that resulted in improved sales performance. In his role as Vice President of Marketing and Sales Enablement at Empower Software Solutions, he devised innovative marketing strategies that not only highlighted the company's offerings but also enhanced the overall customer experience. Derek's leadership as Director of Marketing at Fleetgistics and CHEP - Brambles also showcases his ability to deliver results through effective brand management and strategic initiatives that resonate with target audiences.

Education and Achievements

Derek's foundation in management and marketing is anchored in a solid educational background. He studied Leadership at CEDEP (European Center for Executive Development), allowing him to gain essential insights into effective organizational leadership and executive development. Additionally, he earned a Master of Management degree with a focus on Marketing and Strategy from the prestigious Kellogg School of Management at Northwestern University. This experience has equipped Derek with the strategic acumen to navigate complex business environments successfully.

Moreover, he holds a Bachelor’s degree in Marketing from Marietta College, a testament to his longstanding commitment to understanding consumer behavior and market dynamics. His educational background, coupled with his extensive professional experience, has positioned Derek as a thought leader in the areas of marketing strategy and business development.

Derek's professional journey is marked by numerous achievements, including successful turnarounds of underperforming teams and businesses. He is recognized for his ability to create and implement actionable strategies that yield high returns on investment and drive sustainable growth. His strong interpersonal skills, combined with a keen focus on results, have earned him the respect and admiration of colleagues and industry peers alike.

Achievements

Some noteworthy achievements in Derek Hannum's career include:

  • Leading transformative marketing initiatives at Park City Group - ReposiTrak, which successfully enhanced the company’s visibility and market reach.
  • Instrumental in revitalizing sales strategies and customer engagement programs that significantly increased revenue in his previous roles at Empower Software Solutions and Miller Heiman Group.
  • Actively participating in advisory capacities that influence organizational strategy and market positioning, providing invaluable insights drawn from extensive market research and competitive analysis.
  • Developing a robust understanding of various industries, including automotive, technology, and services, showcasing his adaptability and cross-functional expertise.

Derek's career serves as an exemplary model of dedication, strategic thinking, and innovative marketing practices. His ability to bring businesses back to life through tailored strategies not only reiterates his professional capabilities but also showcases his passion for helping companies thrive in competitive environments. He continues to be a driving force in the business community, inspiring those around him to reach their full potential and achieve exceptional results.

Related Questions

How did Derek Hannum develop his expertise in leading marketing initiatives for growth?
What strategies did Derek Hannum implement at Park City Group to improve market visibility?
Can Derek Hannum share insights on his experience advising early-stage companies in their growth trajectories?
What unique approaches to business challenges has Derek Hannum encountered throughout his career?
How did Derek Hannum's education at Kellogg School of Management influence his marketing strategies?
Derek Hannum
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Location

Greater Orlando