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Derek McCarty

Brand Builder, Co-Founder

Derek McCarty is a seasoned advertising and marketing executive with more than 15 years of experience in the industry. He started his career working at renowned advertising agencies like Anomaly, 72andSunny, and BBH, where he played a crucial role in developing global marketing strategies for brands such as Budweiser, Target, and Google, overseeing teams of various sizes.

Transitioning to the startup sector, Derek became the inaugural team member at dosist, a well-known wellness company leveraging cannabis for therapeutic purposes, spearheading all marketing initiatives. He later joined Oura, a prominent player in wearable health tech, driving a successful rebranding initiative to position the company as a comprehensive health measurement platform. Currently, he is contributing to an incubator where he is involved in crafting brand strategies for new product lines, with the recent launch of Human Improvement.

With a robust background in advertising, startups, and branding, Derek possesses a distinctive skill set that encompasses exceptional storytelling abilities, brand narrative development, strategic planning, creative operations management, agile entrepreneurial approaches, and a proven track record of revenue growth in early to mid-stage companies.

Derek's educational background includes a Bachelor's degree in English, Philosophy, and Non-profit Management from Skidmore College. Throughout his career, he has held key positions in various organizations, including Co-Founder at There, There, Brand Architect & Co-founder at Multiple, CMO at Neighborhood Goods, Brand Marketing Consultant at Oura, Vice President Brand at dosist, Head Of Marketing at dosist, Business Director at BBH LA, Brand Director at 72andSunny, Account Director at Anomaly, and other roles in marketing and management at companies such as MIJA Inc. and New England Aquarium.

Highlights

Sep 8 · The Spoon
Human Improvement Founders Want to Make Cricket Protein Palatable for Masses - The Spoon
“A renaissance around food”: hi! taps into burgeoning insect protein arena - FoodIngredientsFirst
Derek McCarty
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Location

Santa Monica, California, United States