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Deren Baker

President, Emerging at Flywheel a leading cloud-based digital commerce platform across the world’s major digital marketplaces.

Deren Baker is the CEO of Flywheel Ventures, which is part of the Flywheel Commerce Network under Omnicom. In his role, he focuses on enhancing brand growth in social commerce platforms like TikTok Shops and the Walmart Marketplace.13

Background and Experience

  • Previous Roles: Before becoming CEO, Baker was the President of Flywheel’s emerging portfolio of solutions and also served as CEO of Edge by Ascential. He has a background in various roles at Travelocity over five years.14
  • Education: He holds a Bachelor of Arts from Vanderbilt University and an MBA from the Fuqua School of Business at Duke University.1

Skills and Specialties

Baker specializes in analytics, big data, retail, consumer packaged goods (CPG), and travel industry marketing analytics.2 His expertise is particularly relevant in the fast-evolving landscape of digital commerce.

For further details, you can view his LinkedIn profile here .2

Highlights

Sep 22 · Exhibition World
Ascential reports growth for Cannes Lions and Money 20/20 - Exhibition World
Jan 30 · AdExchanger
Jumpshot's Ill-Fated Journey From Grandma-Safe PC Protection Tool To Privacy Poison - AdExchanger

Related Questions

What are Deren Baker's key achievements at Flywheel Ventures?
How did Deren Baker transition from Travelocity to Flywheel Ventures?
What strategies does Deren Baker use to help brands grow on TikTok Shops?
What is the role of Flywheel Commerce Network within Omnicom?
How does Deren Baker's background in analytics influence his leadership at Flywheel Ventures?
Deren Baker
Deren Baker, photo 1
Deren Baker, photo 2
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Location

San Francisco, California, United States