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Derrick Chen

Partner, Group Planning Director at GroupM - eightbar

Derrick Chen is a seasoned media professional with extensive experience in cross-channel media strategy and planning. He currently serves as the Vice President of Planning at dentsu X in New York, a position he has held since September 2021.1

Career Progression

Prior to his current role, Derrick held several notable positions:

  • Partner, Director (Integrated Planning) at GroupM (January 2018 - September 2021): During this time, he led integrated media planning for awareness, branding, and performance campaigns. His work involved multi-channel strategy with a focus on innovation.1

  • Group Planning Director at Neo@Ogilvy (September 2016 - December 2017)1

  • Group Director at MODCo Media (January 2016 - July 2016): He managed strategy and media teams across various channels for Take-Two Interactive.1

Expertise and Responsibilities

Derrick's expertise includes:

  • Cross-channel media strategy and planning
  • Branding and awareness campaigns
  • Work across US and international markets
  • Leading award-winning campaigns

In his roles, he has been responsible for:

  • Developing media strategies and budget recommendations
  • Providing marketing insights based on client goals and historical data
  • Coordinating between clients, PR, and creative agencies
  • Overseeing multiple media channels including traditional, digital, and social media

Education

Derrick holds a BA in Marketing, Management, International Business, and Chinese from New York University's Leonard N. Stern School of Business, which he attended from 2000 to 2004.1

Languages

He is proficient in both Chinese and English.1

Highlights

Sep 30 · calbears.com
Derrick Chen - Men's Tennis - California Golden Bears Athletics

Related Questions

What are some of Derrick Chen's most notable campaigns at GroupM?
How did Derrick Chen transition from Neo@Ogilvy to GroupM?
What specific strategies does Derrick Chen use in his integrated planning?
Can you provide examples of Derrick Chen's work in the entertainment industry?
What innovations has Derrick Chen introduced in his media planning career?
Derrick Chen
Derrick Chen, photo 1
Derrick Chen, photo 2
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Location

New York, New York, United States