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Derrick Daye

Defining and articulating what makes businesses and brands competitive and valuable I Managing Partner at The Blake Project

Derrick Daye is the Managing Partner of The Blake Project, a strategic brand consultancy he founded in 2003.12 With over 25 years of experience in brand strategy, management, advertising, and public relations, Daye has helped numerous organizations unlock their brand potential.12

Career Highlights

  • Founded The Blake Project in 2003, focusing on brand research, strategy, licensing, and education12
  • Previously held leadership roles at Saatchi & Saatchi and other advertising agencies12
  • Launched Branding Strategy Insider in 2006, a leading online resource for brand management recognized by Advertising Age2
  • Created The Un-Conference: 360° of Brand Strategy for a Changing World, a competitive learning experience for marketers2

Notable Achievements

  • Led brand strategy efforts for major companies including Abbott, Coca-Cola, Deloitte AI, EA Sports, Intel, and Nestlé12
  • Expanded The Blake Project's operations globally to Australia, Ecuador, India, Philippines, Saudi Arabia, and United Arab Emirates1
  • Serves as an Advisor to the Nasdaq Entrepreneurial Center, helping with brand and growth strategy2
  • Guest lecturer on brand strategy and management at various universities, including UCLA, USC, and Loyola Marymount University2

Daye's expertise lies in aligning organizations with unmet customer needs and helping brands create emotional, distinctive, and connective advantages in the marketplace.23

Highlights

Jan 10 · youtube.com
Derrick Daye - Building a Brand That Lasts - YouTube
Derrick Daye - Building a Brand That Lasts - YouTube
Nov 29 · podcasts.apple.com
Derrick Daye - Building a Bran–SIMPLE brand With Matt Lyles ...
Differentiate your agency with your distinct POV with Derrick Daye
Partners - The Blake Project
Partners - The Blake Project
Derrick Daye - Branding Strategy Insider
Derrick Daye - Branding Strategy Insider
The Blake Project
The Blake Project

Related Questions

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How did Derrick Daye transition from advertising to consulting?
What is the main focus of The Blake Project's brand strategy?
How has Derrick Daye's background in journalism influenced his approach to branding?
What are some key takeaways from Derrick Daye's Branding Strategy Insider?
Derrick Daye
Derrick Daye, photo 1
Derrick Daye, photo 2
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Location

Los Angeles Metropolitan Area