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Devesh Tiwari

Growth Marketing. Digital Strategy. Marketing Operations. Analytics.

Devesh Tiwari, Director of Marketing at We Know Training

Devesh Tiwari is the Director of Marketing at We Know Training, a company that offers online courses and certifications in various industries such as safety, security, finance, and real estate in Canada.23

Key Responsibilities

  • End-to-end campaign management for all ad channels
  • Revenue generation while maintaining profitability on all campaigns
  • Data analytics and performance insights for the full ecommerce marketing funnel
  • Setting up conversion tracking and attribution
  • Managing budget and spends
  • SEO to improve organic visibility1

Background

Tiwari has over 14 years of experience in digital marketing and specializes in creating and executing data-driven marketing strategies.1 He has a strong background in digital strategy, online advertising, SEO, demand generation, marketing automation, and analytics.1

Prior to his current role, Tiwari worked as a Partner Marketing Manager at We Simplify the Internet (WSI), where he promoted over 100 mar-tech products and developed paid and organic strategies for over 800 digital marketing agencies globally.1 He has also held positions at Antuit, Borderless Access Panels, and Panaromix Consulting.1

Tiwari holds several certifications, including:

  • Branding, Customer Centricity & Go-to-Market Strategies from The Wharton School of the University of Pennsylvania1
  • What Is Generative AI? from LinkedIn1
  • Google Analytics 4 Certification from Google1

Highlights

Jul 24 · linkedin

The #Cookie Isn't Crumbling After All! 🍪 Google's recent decision to scrap its cookie deprecation plans means we won’t have to rush to open-source initiatives like Unified ID just yet. While many were gearing up for a cookieless future, it seems we'll be living in a cookie-friendly world a bit longer. This pivot gives marketers, advertisers, and tech enthusiasts more time to fine-tune our strategies and adapt to the evolving digital landscape.

What does this mean for us? Extended Timeline: More breathing room to adjust and innovate. User Privacy: Continued focus on balancing personalized experiences and privacy. Unified ID: No immediate rush, but still a critical consideration for the future.

Google's move reflects the complexity of shifting away from third-party cookies and highlights the need for thoughtful, sustainable solutions.

#DigitalMarketing #AdTech #Privacy

Jul 10 · linkedin

I’m happy to share that I’ve obtained a new certification: Leadership Training for Managers from Dale Carnegie Training

Related Questions

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Devesh Tiwari
Devesh Tiwari, photo 1
Devesh Tiwari, photo 2
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Experience

Performance & Growth Marketing at We Know Training (March 2022 - Present)
Digital Marketing & Growth Strategy (Incorporated) at And X Equals (January 2021 - January 2022), Partner Marketing Manager at We Simplify the Internet (WSI) (September 2018 - January 2021)

Location

Toronto, Ontario, Canada