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Devesh Tiwari

Growth Marketing. Digital Strategy. Marketing Operations. Analytics.

Devesh Tiwari, Director of Marketing at We Know Training

Devesh Tiwari is the Director of Marketing at We Know Training, a company that offers online courses and certifications in various industries such as safety, security, finance, and real estate in Canada.23

Key Responsibilities

  • End-to-end campaign management for all ad channels
  • Revenue generation while maintaining profitability on all campaigns
  • Data analytics and performance insights for the full ecommerce marketing funnel
  • Setting up conversion tracking and attribution
  • Managing budget and spends
  • SEO to improve organic visibility1

Background

Tiwari has over 14 years of experience in digital marketing and specializes in creating and executing data-driven marketing strategies.1 He has a strong background in digital strategy, online advertising, SEO, demand generation, marketing automation, and analytics.1

Prior to his current role, Tiwari worked as a Partner Marketing Manager at We Simplify the Internet (WSI), where he promoted over 100 mar-tech products and developed paid and organic strategies for over 800 digital marketing agencies globally.1 He has also held positions at Antuit, Borderless Access Panels, and Panaromix Consulting.1

Tiwari holds several certifications, including:

  • Branding, Customer Centricity & Go-to-Market Strategies from The Wharton School of the University of Pennsylvania1
  • What Is Generative AI? from LinkedIn1
  • Google Analytics 4 Certification from Google1

Related Questions

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Devesh Tiwari
Devesh Tiwari, photo 1
Devesh Tiwari, photo 2
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Experience

Performance & Growth Marketing at We Know Training (March 2022 - Present)
Digital Marketing & Growth Strategy (Incorporated) at And X Equals (January 2021 - January 2022), Partner Marketing Manager at We Simplify the Internet (WSI) (September 2018 - January 2021)

Location

Toronto, Ontario, Canada