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Devleena Chakravarty

Customer Retention | CRM l IMC l Loyalty programs l Data management l Customer Acquisition and retention l Direct Marketing l SMS l Email l WhatsApp l Call centre Management

Devleena Chakravarty has over 12 years of experience in various marketing activities such as advertising, redemptions, campaign management, B2B marketing, and loyalty programs.

With a strong background in mass marketing including B2B and CRM programs, Devleena excels in exploring new markets, accelerating growth, and achieving set goals.

She is skilled in marketing communication, brand building, and has hands-on experience in developing marketing collateral, loyalty programs, digital marketing, and merchandising.

Devleena's expertise also includes brand positioning through conferences, customer engagement programs, and advertising, among other strategies.

In her current role, she manages budget, handles creative liaison, in-house studio, coordinates inter-departmental creative tasks, works on MIS, database marketing, and contributes new marketing ideas, focusing on an FMCG client.

Devleena Chakravarty pursued her post-graduation in Marketing/Marketing Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) and has previously worked as a Senior Account Manager at Digitas India and in Client Servicing at Creative Shadows.

Devleena Chakravarty
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Location

New Delhi, Delhi, India