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Devon DeBlasio

InfoSum VP of Product, Global Product Strategy and GTM Leader, Podcast Co-host, Privacy Evangelist

Devon DeBlasio is the Vice President of Product Marketing at InfoSum, a prominent global data collaboration and clean room platform. Based in New York, he has over 15 years of experience in product marketing and management, specializing in data solutions and technology.

Educational Background

  • Degree: Bachelor of Science in Music Industry with a minor in Business
  • Institution: College of Media Arts and Design
  • GPA: 3.65

Professional Experience

  • Current Role: As the VP of Product Marketing at InfoSum, Devon is responsible for overseeing product strategy and marketing initiatives. He joined InfoSum at the beginning of 2022 and has played a crucial role in enhancing the company's product offerings and market presence.1235

Key Contributions

Devon has been involved in various industry discussions and events, highlighting his expertise in data collaboration and clean room technologies. His work focuses on bridging the gap between data privacy and effective marketing strategies.234

Highlights

Aug 27 · linkedin

I really like this article from Allison Schiff discussing some details behind the first-party data strategy of Colgate-Palmolive.

This quote from Brigitte King specifically rang true for me“A lot of brands focus more on quantity over quality when they launch their first-party data strategies,” King said. “We’re not collecting data just to have it. It’s important that there’s a reason behind everything we collect – a value proposition.”

In other (my) words: The size of the data doesn't matter - it's what you do with it that counts.

Excuse my lewdness, but I think this is an important point to keep in mind and something we encourage our collaborators who work within our data collaboration platform to practice:

🎯 Use the right data not just all of your data for collaboration - context matters

💡 Focus on insights first before taking action - you may learn something new

🛶 Seek out and explore data from new sources - move beyond the data broker

🙃 Strive to do the right thing for your customers - always mind the data subject

Aug 16 · linkedin

Our product team is growing…

Calling all UX and front end masters, come join my team and be a part of something!!

Related Questions

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How did Devon DeBlasio transition from the music industry to product marketing?
Devon DeBlasio
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Location

New York City Metropolitan Area